Blogs
Series Blog Post 5 of 10: Leveraging Email Personalization – A Guide to Dynamic Content and AMP
Did you know that 72% of consumers engage only with personalized messaging? In today’s fast-paced digital world, generic emails simply don’t cut it anymore. Personalization is no longer a “nice-to-have”—it’s essential for building customer relationships, increasing engagement, and driving conversions. By leveraging dynamic content and advanced technologies like AMP, marketers
Series Blog Post 4 of 10: Crafting Engaging Emails – Writing for the Inbox
Did you know that the average office worker receives 121 emails every single day? In such a crowded inbox, crafting an email that stands out isn’t just important—it’s essential. A well-written email with a captivating subject line and compelling content can mean the difference between driving action or being ignored.
Series Blog Post 3 of 10: Mastering Email Authentication – DKIM, SPF, DMARC, and BIMI
Did you know that 90% of cyberattacks begin with phishing emails? For businesses relying on email marketing, failing to implement robust email authentication can expose your brand to spoofing and phishing attacks, damaging your reputation and customer trust. Thankfully, protocols like DKIM, SPF, DMARC, and BIMI offer a powerful defense,
Series Blog Post 2 of 10: Building a Strong Sender Reputation – Best Practices in the Age of Stricter Regulations
Did you know that nearly 45% of emails are flagged as spam due to sender reputation issues? In today’s email marketing world, maintaining a strong sender reputation is more important than ever. With increasing scrutiny from email providers and stricter regulations, even a small misstep can lead to your emails
Series Blog Post 1 of 10: The Email Deliverability Landscape: A Comprehensive Overview
Imagine this: You’ve spent hours crafting the perfect email campaign—personalized subject lines, stunning visuals, and compelling CTAs—only to find it languishing in spam folders. Frustrating, isn’t it? This scenario is all too common in today’s digital age, where inboxes are crowded, and spam filters are stricter than ever. The challenge
Mastering Email Deliverability and Performance: A Comprehensive Guide
Email marketing remains a powerful tool for businesses to connect with their audience. However, to ensure your messages reach the inbox and drive results, it’s crucial to master email deliverability and performance. This comprehensive guide will delve into the key factors that influence email deliverability, provide actionable tips for optimization,
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Benefits of Real-Time Personalization (RTP)
PRODUCT / MAR 2, 2014 Real Time Personalisation
Categories
Featured Blogs
The Evolution of Marketing Mix: From 4Ps to 9Ps for Business Success
When to Invest in a CDP or CERP: A Guide for Consumer Brands
CDP vs. CERP: Key Differences and How to Choose the Right Tool for Your Brand
The Email Marketing Conversion Funnel: Stages, Key Metrics, and Strategies to Improve each stage of the funnel
Which of the Following is a Key Factor in Successful Email Marketing?
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December Product Spotlight: KenClean for Bounce-Free Emails
Dear Customers, Maintaining a clean email list is crucial for effective communication and successful campaigns. Introducing KenClean—the ultimate solution for cleaning your email lists, just
Kenscio Product Spot Light – Nov 2024
We’re thrilled to launch this series to keep you updated on our latest innovations. Each month, we’ll feature a product, spotlighting its standout features, benefits,
Email Marketing Insights – August 2024
Editor’s Note Dear Email Enthusiasts, Welcome to the August edition of Email Marketing Insights, your monthly guide to the latest trends shaping the digital marketing