Blogs
Elevating the Customer Experience at Every Touchpoint Through SMS Communication
Instant gratification is the norm with consumers these days. As their attention spans are getting shorter than ever, businesses continually seek innovative ways to engage and retain customers. Enter SMS communication—a powerful tool that leverages the ubiquitous presence of mobile phones to deliver timely, personalized messages directly to consumers. SMS
When to Invest in a CDP or CERP: A Guide for Consumer Brands
In a previous post, we had explained the key differences between a CDP (Customer Data Platform) and a CERP (Customer Engagement and Retention Platform). As a follow up to that, we will now briefly explain when consumer brands should deploy a CDOP and when they should invest in a CERP.
CDP vs. CERP: Key Differences and How to Choose the Right Tool for Your Brand
Consumer brands globally and in India are significantly investing in marketing automation tools to manage customer expectations online by leveraging insights from their digital behaviour. The two most common tools are a CDP (Customer Data Platform) and CERP (Customer Engagement and Retention Platform). Thanks to a mix of misplaced positioning and low
The Ultimate Guide to Omni-Channel Marketing: Strategy, Experience, and Real-World Examples
Today’s consumers have more ways than ever to interact with brands. They can browse online, shop in-store, scroll through social media, and engage with customer service chatbots. To meet these rising expectations, businesses must adopt a marketing approach that connects all of these touchpoints into a cohesive and consistent brand
Choosing the Right Email Marketing Platform: Key Considerations for Marketers
Email marketing remains a cornerstone of digital marketing strategies, providing a direct, personal way to engage with customers. However, choosing the right email marketing platform can be daunting, given the abundance of email software options available. As marketers, selecting the right email deployment solution is critical for maximizing campaign effectiveness, streamlining operations, and integrating with customer data.
The Importance of Email Marketing in the Age of Generative AI
With the rise of Generative AI technologies like ChatGPT, marketing is rapidly evolving. New platforms and algorithms are making it easier to deliver personalized content, anticipate customer needs, and automate repetitive tasks. Amid this digital evolution, email marketing remains a powerful and indispensable tool for businesses. While generative AI is enhancing every aspect of marketing, the humble email still stands as a critical channel
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December Product Spotlight: KenClean for Bounce-Free Emails
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