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Marketing Strategy

Unifies customer data

Unifying Customer Data for Personalization – The Backbone of Omni-Channel Success | Omni-Channel Growth Series Blog 3

Omni-Channel marketing isn’t just about being present across email, SMS, apps, and in-store—it’s about making sure that every single customer interaction feels connected. At the heart of creating these seamless experiences is data consolidation. Without a unified view of customer behavior, even the most brilliant marketing campaigns risk feeling disjointed.…
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Marketing Mix: From 4Ps to 9Ps for Business Success

The Evolution of Marketing Mix: From 4Ps to 9Ps for Business Success

Introduction: The Changing Landscape of Marketing The traditional 4Ps of marketing (Product, Price, Place, and Promotion) have served as the foundation for marketing strategies for decades. However, as consumer behavior, technology, and market dynamics evolved, businesses recognized the need for a more comprehensive and customer-centric approach. This led to the…
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Employee Advocacy Platform Socxo Success Stories

The Challenge  SOCXO is a modern enterprise social platform that actively engages employees and associates of an organization. It harnesses the power of its social reach to boost brand awareness, help recruit employees and generate organic leads. Brand advocacy is a new concept; positioning it digitally to create global awareness…
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Strategies to Market Your Mobile Application

Post-market research, you may come to discover that your brand needs more than a mobile website for your small/medium scale business. It’s time your brand grabs the attention of smartphone generation to get them to use your efficient and exciting mobile application! Marketing a mobile app effectively requires a strategic…
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Creating A Marketing Strategy In Your Business Plan

We all know how ambitious 2020 looked until December 2019 for most businesses. We also know that the pandemic really shook us all. However, very few brands decided to step up their game plan and go forth with marketing strategies like omnichannel to keep the business running. The pandemic we’re…
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