Blogs
Designing Emails for Nighttime Readers with Dark Mode
Dark mode has become a significant trend in digital design, with a substantial portion of users preferring it for various reasons. As of 2022, approximately 35% of email opens were in dark mode, indicating its growing adoption. For email marketers, optimizing campaigns for dark mode is essential to ensure readability,
Part 10: Partnering with Kenscio: Your Path to Email Success
Elevate Your Email Marketing with Kenscio Email marketing is more than just sending messages—it’s about building meaningful connections, driving engagement, and delivering measurable results. At Kenscio, we bring innovation, expertise, and data-driven strategies to help businesses thrive in the competitive email marketing landscape. With over 200 billion emails sent, 500+
Series Blog Post 9 of 10: The Future of Email: Emerging Trends and Technologies
Emerging Trends in Email Marketing Did you know that email marketing delivers an ROI of $36 for every $1 spent, making it one of the most effective digital marketing channels? As new technologies emerge and consumer behaviors shift, staying ahead of trends is crucial for businesses to maintain their competitive
Series Blog Post 8 of 10: Overcoming Email Deliverability Challenges with Real-World Solutions
Did you know that 22% of marketing emails never make it to the inbox? Poor email deliverability can cost businesses millions in lost revenue and missed engagement opportunities. Whether you’re dealing with spam filters, declining open rates, or high bounce rates, overcoming these challenges is critical to achieving success in
Series Blog Post 7 of 10: Avoiding the Spam Trap – Best Practices for Compliance
Did you know that nearly 45% of all email traffic is flagged as spam? For marketers, landing in the spam folder not only damages sender reputation but also limits your campaign’s potential to drive conversions. Avoiding the spam trap is critical to maintaining strong email deliverability and ensuring your messages
Series Blog Post 6 of 10: Email Testing and Optimization – A Data-Driven Guide
Did you know that marketers who A/B test their email campaigns see a 37% higher ROI compared to those who don’t? In today’s crowded inbox landscape, small changes can have a big impact. From tweaking subject lines to refining send times, testing and optimization are the keys to unlocking your
Recent Blogs
December Product Spotlight: KenClean for Bounce-Free Emails
Dear Customers, Maintaining a clean email list is crucial for
Kenscio Product Spot Light – Nov 2024
We’re thrilled to launch this series to keep you updated
Email Marketing Insights – August 2024
Editor’s Note Dear Email Enthusiasts, Welcome to the August edition
Benefits of Real-Time Personalization (RTP)
PRODUCT / MAR 2, 2014 Real Time Personalisation
Categories
Featured Blogs
The Evolution of Marketing Mix: From 4Ps to 9Ps for Business Success
When to Invest in a CDP or CERP: A Guide for Consumer Brands
CDP vs. CERP: Key Differences and How to Choose the Right Tool for Your Brand
The Email Marketing Conversion Funnel: Stages, Key Metrics, and Strategies to Improve each stage of the funnel
Which of the Following is a Key Factor in Successful Email Marketing?
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December Product Spotlight: KenClean for Bounce-Free Emails
Dear Customers, Maintaining a clean email list is crucial for effective communication and successful campaigns. Introducing KenClean—the ultimate solution for cleaning your email lists, just
Kenscio Product Spot Light – Nov 2024
We’re thrilled to launch this series to keep you updated on our latest innovations. Each month, we’ll feature a product, spotlighting its standout features, benefits,
Email Marketing Insights – August 2024
Editor’s Note Dear Email Enthusiasts, Welcome to the August edition of Email Marketing Insights, your monthly guide to the latest trends shaping the digital marketing