Blogs
Marketing Attribution Models and Data Integrity Risks
As someone who has spent years working with Indian mid-sized businesses, I’ve seen firsthand how marketing attribution can make or break a campaign especially when email marketing and automation platforms like Clevertap and Growlytics are involved. Attribution isn’t just about assigning credit; it’s about understanding the customer journey, optimizing touchpoints,
Summary of MeitY’s Digital Personal Data Protection (DPDP) Guidelines
The Ministry of Electronics and Information Technology (MeitY), unveiled the Draft Digital Personal Data Protection Rules (“DPDP Rules”). The Draft DPDP Rules addresses key issues such as consent management, rights of data principals, security measures while handling personal data of a child, data security, and procedures for handling data breaches.
How ISO 27001 Can Elevate Your Digital Marketing Compliance Strategy
Digital marketing teams are under increasing pressure to deliver results while navigating a maze of privacy regulations, data protection laws, and vendor risks. From GDPR to India’s DPDP Act, compliance is no longer just a legal checkbox — it’s a strategic differentiator. Yet most marketing operations are built for speed,
Secure Email Marketing: SPF, DKIM, DMARC Explained for Marketers
Email marketing is still one of the highest-ROI channels for customer engagement but it’s also one of the easiest to get wrong from a security and deliverability standpoint.I’ve seen campaigns with brilliant creative, perfect segmentation, and irresistible offers fail spectacularly not because of the content, but because the emails never
Explore the Omni-Channel Trends Shaping 2025–26 | Omni-Channel Growth Series Blog 10
Omni-Channel is No Longer Optional—It’s Profitable. Omni-Channel marketing is now a growth engine—not just a trend. The numbers are clear: 73% of customers use multiple channels before making a purchase (Harvard Business Review) Brands with strong Omni-Channel strategies grow revenue by 9.5% yearly, vs. 3.4% for others (Aberdeen Group) The
Expand Your Omni-Channel Strategy Without Losing Consistency | Omni-Channel Growth Series Blog 9
As your business grows, you add more tools, more teams, more customers—and often, more confusion. Your emails say one thing. Your app notifications say another. Your in-store experience doesn’t match what’s online. That’s not growth. That’s disconnection. In this blog, we’ll show you how to scale your Omni-Channel strategy while
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Categories
Featured Blogs
Silent Conversions: How Micro-Moments Fuel Omni-Channel Growth
The Hidden Risks in Retargeting Campaigns: A Security Perspective
The Evolution of Email Marketing: Lessons from 20 Years of Innovation
The Evolution of Marketing Mix: From 4Ps to 9Ps for Business Success
When to Invest in a CDP or CERP: A Guide for Consumer Brands
CDP vs. CERP: Key Differences and How to Choose the Right Tool for Your Brand
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December Product Spotlight: KenClean for Bounce-Free Emails
Dear Customers, Maintaining a clean email list is crucial for effective communication and successful campaigns. Introducing KenClean—the ultimate solution for cleaning your email lists, just
Kenscio Product Spot Light – Nov 2024
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Email Marketing Insights – August 2024
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