Blogs
Series Blog Post 7 of 10: Avoiding the Spam Trap – Best Practices for Compliance
Did you know that nearly 45% of all email traffic is flagged as spam? For marketers, landing in the spam folder not only damages sender reputation but also limits your campaign’s potential to drive conversions. Avoiding the spam trap is critical to maintaining strong email deliverability and ensuring your messages
Series Blog Post 8 of 10: Overcoming Email Deliverability Challenges with Real-World Solutions
Did you know that 22% of marketing emails never make it to the inbox? Poor email deliverability can cost businesses millions in lost revenue and missed engagement opportunities. Whether you’re dealing with spam filters, declining open rates, or high bounce rates, overcoming these challenges is critical to achieving success in
Series Blog Post 6 of 10: Email Testing and Optimization – A Data-Driven Guide
Did you know that marketers who A/B test their email campaigns see a 37% higher ROI compared to those who don’t? In today’s crowded inbox landscape, small changes can have a big impact. From tweaking subject lines to refining send times, testing and optimization are the keys to unlocking your
Series Blog Post 5 of 10: Leveraging Email Personalization – A Guide to Dynamic Content and AMP
Did you know that 72% of consumers engage only with personalized messaging? In today’s fast-paced digital world, generic emails simply don’t cut it anymore. Personalization is no longer a “nice-to-have”—it’s essential for building customer relationships, increasing engagement, and driving conversions. By leveraging dynamic content and advanced technologies like AMP, marketers
Series Blog Post 4 of 10: Crafting Engaging Emails – Writing for the Inbox
Did you know that the average office worker receives 121 emails every single day? In such a crowded inbox, crafting an email that stands out isn’t just important—it’s essential. A well-written email with a captivating subject line and compelling content can mean the difference between driving action or being ignored.
Series Blog Post 3 of 10: Mastering Email Authentication – DKIM, SPF, DMARC, and BIMI
Did you know that 90% of cyberattacks begin with phishing emails? For businesses relying on email marketing, failing to implement robust email authentication can expose your brand to spoofing and phishing attacks, damaging your reputation and customer trust. Thankfully, protocols like DKIM, SPF, DMARC, and BIMI offer a powerful defense,
Recent Blogs
December Product Spotlight: KenClean for Bounce-Free Emails
Dear Customers, Maintaining a clean email list is crucial for
Kenscio Product Spot Light – Nov 2024
We’re thrilled to launch this series to keep you updated
Email Marketing Insights – August 2024
Editor’s Note Dear Email Enthusiasts, Welcome to the August edition
Benefits of Real-Time Personalization (RTP)
PRODUCT / MAR 2, 2014 Real Time Personalisation
Categories
Featured Blogs
When to Invest in a CDP or CERP: A Guide for Consumer Brands
CDP vs. CERP: Key Differences and How to Choose the Right Tool for Your Brand
The Email Marketing Conversion Funnel: Stages, Key Metrics, and Strategies to Improve each stage of the funnel
Which of the Following is a Key Factor in Successful Email Marketing?
Integrated Email Marketing Accelerate Your Business Growth
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December Product Spotlight: KenClean for Bounce-Free Emails
Dear Customers, Maintaining a clean email list is crucial for effective communication and successful campaigns. Introducing KenClean—the ultimate solution for cleaning your email lists, just
Kenscio Product Spot Light – Nov 2024
We’re thrilled to launch this series to keep you updated on our latest innovations. Each month, we’ll feature a product, spotlighting its standout features, benefits,
Email Marketing Insights – August 2024
Editor’s Note Dear Email Enthusiasts, Welcome to the August edition of Email Marketing Insights, your monthly guide to the latest trends shaping the digital marketing