Blogs
Beyond Email — How to Integrate SMS, Push, and In-App for Cross-channel Truly Seamless Engagement | Omni-Channel Growth Series Blog 5
Let’s be honest — life moves faster than ever. One minute your customer’s browsing your website on their laptop. Next, they’re checking your app while waiting for a coffee. An hour later, they’re responding to a text notification you sent. By the evening, they’re clearing their cluttered email inbox. In
Automate Omni-Channel Marketing Like a Human Without Creating Silos | Omni-Channel Growth Series Blog 4
Let’s paint a common picture. A customer browses a product on your website. They get an abandoned cart email—great! Then, two hours later, they get a push notification suggesting a totally different, unrelated product. Meanwhile, your SMS team, working separately, sends a discount code — but not for the product
Unifying Customer Data for Personalization – The Backbone of Omni-Channel Success | Omni-Channel Growth Series Blog 3
Omni-Channel marketing isn’t just about being present across email, SMS, apps, and in-store—it’s about making sure that every single customer interaction feels connected. At the heart of creating these seamless experiences is data consolidation. Without a unified view of customer behavior, even the most brilliant marketing campaigns risk feeling disjointed.
Mastering Omni-Channel Strategy: A Step-by-Step Guide to Creating Seamless Customer Journeys | Omni-Channel Growth Series Blog 2
Let’s imagine a scenario: Sarah is shopping for a new pair of running shoes. She searches online and lands on a brand’s website. She browses a few models, adds one to her cart, but doesn’t check out. Later that evening, while scrolling Instagram, she sees an ad featuring the exact
Explore Frictionless Customer Journeys with Real-World Omni-Channel Marketing Examples | Omni-Channel Growth Series Blog 1
Imagine this scenario: A customer searches for a product on your website but leaves without purchasing. Later, they see an ad for the same product on Instagram, then receive an email with a discount offer. Finally, they visit your store, where the staff already knows their preferences, and they complete
Art of Email Marketing Engagement: Engage and Convert with Proven Strategies
Struggling with low email engagement? You’re not alone! Gain insights from real-world success stories and expert strategies to elevate your email marketing game and stand out in the crowd. It’s Monday morning. Seema, a busy marketing manager, sips her coffee while scrolling through her inbox. With 347 billion emails sent
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PRODUCT / MAR 2, 2014 Real Time Personalisation
Categories
Featured Blogs
The Evolution of Marketing Mix: From 4Ps to 9Ps for Business Success
When to Invest in a CDP or CERP: A Guide for Consumer Brands
CDP vs. CERP: Key Differences and How to Choose the Right Tool for Your Brand
The Email Marketing Conversion Funnel: Stages, Key Metrics, and Strategies to Improve each stage of the funnel
Which of the Following is a Key Factor in Successful Email Marketing?
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December Product Spotlight: KenClean for Bounce-Free Emails
Dear Customers, Maintaining a clean email list is crucial for effective communication and successful campaigns. Introducing KenClean—the ultimate solution for cleaning your email lists, just
Kenscio Product Spot Light – Nov 2024
We’re thrilled to launch this series to keep you updated on our latest innovations. Each month, we’ll feature a product, spotlighting its standout features, benefits,
Email Marketing Insights – August 2024
Editor’s Note Dear Email Enthusiasts, Welcome to the August edition of Email Marketing Insights, your monthly guide to the latest trends shaping the digital marketing