Blogs
Mastering Email Deliverability and Performance: A Comprehensive Guide
Email marketing remains a powerful tool for businesses to connect with their audience. However, to ensure your messages reach the inbox and drive results, it’s crucial to master email deliverability and performance. This comprehensive guide will delve into the key factors that influence email deliverability, provide actionable tips for optimization,
The Complete Guide to Email List Cleaning: Best Practices to Choose the Right Cleaner
Email marketing is one of the most effective communication strategies worldwide. With an increasing volume of emails, maintaining a clean and efficient email list is of prime importance for working professionals. As businesses across the globe continuously strive to connect with audiences, the importance of an email list cleaner cannot
Elevating the Customer Experience at Every Touchpoint Through SMS Communication
Instant gratification is the norm with consumers these days. As their attention spans are getting shorter than ever, businesses continually seek innovative ways to engage and retain customers. Enter SMS communication—a powerful tool that leverages the ubiquitous presence of mobile phones to deliver timely, personalized messages directly to consumers. SMS
When to Invest in a CDP or CERP: A Guide for Consumer Brands
In a previous post, we had explained the key differences between a CDP (Customer Data Platform) and a CERP (Customer Engagement and Retention Platform). As a follow up to that, we will now briefly explain when consumer brands should deploy a CDOP and when they should invest in a CERP.
CDP vs. CERP: Key Differences and How to Choose the Right Tool for Your Brand
Consumer brands globally and in India are significantly investing in marketing automation tools to manage customer expectations online by leveraging insights from their digital behaviour. The two most common tools are a CDP (Customer Data Platform) and CERP (Customer Engagement and Retention Platform). Thanks to a mix of misplaced positioning and low
The Ultimate Guide to Omni-Channel Marketing: Strategy, Experience, and Real-World Examples
Today’s consumers have more ways than ever to interact with brands. They can browse online, shop in-store, scroll through social media, and engage with customer service chatbots. To meet these rising expectations, businesses must adopt a marketing approach that connects all of these touchpoints into a cohesive and consistent brand
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PRODUCT / MAR 2, 2014 Real Time Personalisation
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The Email Marketing Conversion Funnel: Stages, Key Metrics, and Strategies to Improve each stage of the funnel
Which of the Following is a Key Factor in Successful Email Marketing?
Integrated Email Marketing Accelerate Your Business Growth
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December Product Spotlight: KenClean for Bounce-Free Emails
Dear Customers, Maintaining a clean email list is crucial for effective communication and successful campaigns. Introducing KenClean—the ultimate solution for cleaning your email lists, just
Kenscio Product Spot Light – Nov 2024
We’re thrilled to launch this series to keep you updated on our latest innovations. Each month, we’ll feature a product, spotlighting its standout features, benefits,
Email Marketing Insights – August 2024
Editor’s Note Dear Email Enthusiasts, Welcome to the August edition of Email Marketing Insights, your monthly guide to the latest trends shaping the digital marketing