Blogs

Art of Email Marketing Engagement: Engage and Convert with Proven Strategies
Struggling with low email engagement? You’re not alone! Gain insights from real-world success stories and expert strategies to elevate your email marketing game and stand out in the crowd. It’s Monday morning. Seema, a busy marketing manager, sips her coffee while scrolling through her inbox. With 347 billion emails sent

The Evolution of Marketing Mix: From 4Ps to 9Ps for Business Success
Introduction: The Changing Landscape of Marketing The traditional 4Ps of marketing (Product, Price, Place, and Promotion) have served as the foundation for marketing strategies for decades. However, as consumer behavior, technology, and market dynamics evolved, businesses recognized the need for a more comprehensive and customer-centric approach. This led to the

Designing Emails for Nighttime Readers with Dark Mode
Dark mode has become a significant trend in digital design, with a substantial portion of users preferring it for various reasons. As of 2022, approximately 35% of email opens were in dark mode, indicating its growing adoption. For email marketers, optimizing campaigns for dark mode is essential to ensure readability,

Part 10: Partnering with Kenscio: Your Path to Email Success
Elevate Your Email Marketing with Kenscio Email marketing is more than just sending messages—it’s about building meaningful connections, driving engagement, and delivering measurable results. At Kenscio, we bring innovation, expertise, and data-driven strategies to help businesses thrive in the competitive email marketing landscape. With over 200 billion emails sent, 500+

Series Blog Post 9 of 10: The Future of Email: Emerging Trends and Technologies
Emerging Trends in Email Marketing Did you know that email marketing delivers an ROI of $36 for every $1 spent, making it one of the most effective digital marketing channels? As new technologies emerge and consumer behaviors shift, staying ahead of trends is crucial for businesses to maintain their competitive

Series Blog Post 8 of 10: Overcoming Email Deliverability Challenges with Real-World Solutions
Did you know that 22% of marketing emails never make it to the inbox? Poor email deliverability can cost businesses millions in lost revenue and missed engagement opportunities. Whether you’re dealing with spam filters, declining open rates, or high bounce rates, overcoming these challenges is critical to achieving success in
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PRODUCT / MAR 2, 2014 Real Time Personalisation
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Featured Blogs
When to Invest in a CDP or CERP: A Guide for Consumer Brands
CDP vs. CERP: Key Differences and How to Choose the Right Tool for Your Brand
The Email Marketing Conversion Funnel: Stages, Key Metrics, and Strategies to Improve each stage of the funnel
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Integrated Email Marketing Accelerate Your Business Growth
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December Product Spotlight: KenClean for Bounce-Free Emails
Dear Customers, Maintaining a clean email list is crucial for effective communication and successful campaigns. Introducing KenClean—the ultimate solution for cleaning your email lists, just
Kenscio Product Spot Light – Nov 2024
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Email Marketing Insights – August 2024
Editor’s Note Dear Email Enthusiasts, Welcome to the August edition of Email Marketing Insights, your monthly guide to the latest trends shaping the digital marketing