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Marketing Mix: From 4Ps to 9Ps for Business Success
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The Evolution of Marketing Mix: From 4Ps to 9Ps for Business Success

Introduction: The Changing Landscape of Marketing The traditional 4Ps of marketing (Product, Price, Place, and Promotion) have served as the foundation for marketing strategies for decades. However, as consumer behavior, technology, and market dynamics evolved, businesses recognized the need for a more comprehensive and customer-centric approach. This led to the

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Email Campaign Ready for Dark Mode
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Designing Emails for Nighttime Readers with Dark Mode

Dark mode has become a significant trend in digital design, with a substantial portion of users preferring it for various reasons. As of 2022, approximately 35% of email opens were in dark mode, indicating its growing adoption. For email marketers, optimizing campaigns for dark mode is essential to ensure readability,

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Kenscio is your trusted partner for email marketing success.
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Part 10: Partnering with Kenscio: Your Path to Email Success

Elevate Your Email Marketing with Kenscio Email marketing is more than just sending messages—it’s about building meaningful connections, driving engagement, and delivering measurable results. At Kenscio, we bring innovation, expertise, and data-driven strategies to help businesses thrive in the competitive email marketing landscape. With over 200 billion emails sent, 500+

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Kenscio Product Spot Light – Nov 2024

We’re thrilled to launch this series to keep you updated on our latest innovations. Each month, we’ll feature a product, spotlighting its standout features, benefits,

Email Marketing Insights – August 2024

Editor’s Note Dear Email Enthusiasts, Welcome to the August edition of Email Marketing Insights, your monthly guide to the latest trends shaping the digital marketing