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Marketing Strategy

Creating A Marketing Strategy In Your Business Plan

We all know how ambitious 2020 looked until December 2019 for most businesses. We also know that the pandemic really shook us all. However, very few brands decided to step up their game plan and go forth with marketing strategies like omnichannel to keep the business running. The pandemic we’re…
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Why Your Brand Needs a Mobile App (with examples)

We all know how 2020 helped boost digitalization globally. The same way, mobile applications got a boost and are trending this 2021. It’s time you become more close to your users with a custom-built app. Your brand may be a small business or a global company; we all stand with…
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10 Ways Mobile App Can Help Your Business

Data is now the “Most Valuable Commodity” in the world, surpassing oil in 2018. This marks the beginning of The Digital Era where you can access any data, anytime, anywhere. Since then, usage of mobile devices is seemingly increasing. According to research, an average person in The United States spends…
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Importance of Brand Positioning

Brand positioning is a crucial aspect of a company’s overall marketing strategy. It involves creating a unique and distinctive image of a brand in the minds of the target audience. The brand only has as much energy as the brand owner puts into it. It takes coordinated efforts of several…
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Why Mobile Friendly Website Is Important

The importance of having a mobile-friendly website will be crystal clear to you by the conclusion of this brief article.  What Exactly Is a Mobile-Friendly Website? A mobile-friendly website shows appropriately on mobile and hand-held devices like your iPhone, Android, or Blackberry, as well as your iPad and tablet.  Mobile-friendly…
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Successful B2B Content Marketing Strategy

A B2B content marketing strategy is intended to introduce you to your potential customer and address their needs, so as to drive them to learn more about your company. Your content should generate a sense of affinity in your audience so as to encourage them to choose you rather than your competition…
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The Psychology of Website Design

Colorful Connections: How Color Psychology Drives Engagement in Web Design and Branding Color has a lot of impact. It affects not just how individuals feel, but also what they do. Color psychology can help your business stand out, drive revenue, and even direct users to specific pages or tasks on…
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