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Marketing Strategy

Employee Advocacy Platform Socxo Success Stories

The Challenge  SOCXO is a modern enterprise social platform that actively engages employees and associates of an organization. It harnesses the power of its social reach to boost brand awareness, help recruit employees and generate organic leads. Brand advocacy is a new concept; positioning it digitally to create global awareness…
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Strategies to Market Your Mobile Application

Post-market research, you may come to discover that your brand needs more than a mobile website for your small/medium scale business. It’s time your brand grabs the attention of smartphone generation to get them to use your efficient and exciting mobile application! Marketing a mobile app effectively requires a strategic…
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Creating A Marketing Strategy In Your Business Plan

We all know how ambitious 2020 looked until December 2019 for most businesses. We also know that the pandemic really shook us all. However, very few brands decided to step up their game plan and go forth with marketing strategies like omnichannel to keep the business running. The pandemic we’re…
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Why Your Brand Needs a Mobile App (with examples)

We all know how 2020 helped boost digitalization globally. The same way, mobile applications got a boost and are trending this 2021. It’s time you become more close to your users with a custom-built app. Your brand may be a small business or a global company; we all stand with…
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10 Ways Mobile App Can Help Your Business

Data is now the “Most Valuable Commodity” in the world, surpassing oil in 2018. This marks the beginning of The Digital Era where you can access any data, anytime, anywhere. Since then, usage of mobile devices is seemingly increasing. According to research, an average person in The United States spends…
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Importance of Brand Positioning

Brand positioning is a crucial aspect of a company’s overall marketing strategy. It involves creating a unique and distinctive image of a brand in the minds of the target audience. The brand only has as much energy as the brand owner puts into it. It takes coordinated efforts of several…
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Why Mobile Friendly Website Is Important

The importance of having a mobile-friendly website will be crystal clear to you by the conclusion of this brief article.  What Exactly Is a Mobile-Friendly Website? A mobile-friendly website shows appropriately on mobile and hand-held devices like your iPhone, Android, or Blackberry, as well as your iPad and tablet.  Mobile-friendly…
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