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Marketing Strategy

Why Mobile Friendly Website Is Important

The importance of having a mobile-friendly website will be crystal clear to you by the conclusion of this brief article.  What Exactly Is a Mobile-Friendly Website? A mobile-friendly website shows appropriately on mobile and hand-held devices like your iPhone, Android, or Blackberry, as well as your iPad and tablet.  Mobile-friendly…
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Successful B2B Content Marketing Strategy

A B2B content marketing strategy is intended to introduce you to your potential customer and address their needs, so as to drive them to learn more about your company. Your content should generate a sense of affinity in your audience so as to encourage them to choose you rather than your competition…
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The Psychology of Website Design

Colorful Connections: How Color Psychology Drives Engagement in Web Design and Branding Color has a lot of impact. It affects not just how individuals feel, but also what they do. Color psychology can help your business stand out, drive revenue, and even direct users to specific pages or tasks on…
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Elements of a Successful B2B Website

Is your B2B website successful? How do you know? You can use various factors to gauge your site’s success, including the number of new visitors you receive. Ultimately, leads are the most critical metric. However, your business 2 business websites may lack one of these seven elements if you are…
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Effective Tips to Manage Social Media for Your Business

Social media channels have revolutionized the business world. They have proved as a game changer for businesses across the globe. Brands and organizations use social media platforms to connect with their audience, raise awareness, and generate revenue. With customers changing behaviors and buying patterns worldwide, social media channels have become…
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Successful Virtual B2B Event Marketing for Hexagon

About Hexagon: Hexagon is a global leader in sensor, software and autonomous solutions. The company puts data to work to boost efficiency, productivity, and quality across industrial, manufacturing, infrastructure, safety, and mobility applications. Hexagon’s technologies are shaping urban and production ecosystems to become increasingly connected and autonomous – ensuring a…
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Social Media Marketing Strategies for the Post-COVID

Let me start with a confession. The COVID 19 pandemic has made 2020 a year of hardship rather than a year of advancement. However, it does not mean that we give up. Goal setting and achievement must go on. But, how? The answer is smart social media marketing!  The beauty…
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Key Metrics for Improving the Customer Experience

Current Landscape: Customer experience is becoming one of the most important aspects of digital transformation initiatives these days. Yet, many executives are still unclear about how they should measure customer experience. Here are four key metrics that can help organizations understand how to improve the customer experience. It isn’t just…
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