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Key Metrics for Improving the Customer Experience

Current Landscape: Customer experience is becoming one of the most important aspects of digital transformation initiatives these days. Yet, many executives are still unclear about how they should measure customer experience. Here are four key metrics that can help organizations understand how to improve the customer experience. It isn’t just…
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7 Remote Productivity Tips

Being productive while working from home is a significant challenge—possibly the most significant issue for remote employees. Know seven strategies for working and performing better remotely:   1. The perfect start: How you begin your day frequently influences how you conclude it. If you check Facebook just after you get…
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7 Tips for Writing Great Emails

A blank email is full of possibilities and potential. You can either seize this opportunity or let it pass you by. The best email content in 2021 involves a focused strategy, a deep understanding of the human mind, along with the willingness to experiment until you discover what works. However,…
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Tips to Optimize Your CDP Platform

An ideal Customer Data Platform captures data from both online and offline sources. It can capture data from websites, social media platforms, CRM, call centers, and mobile apps to name a few. A plethora of data enables marketers to make data-driven decisions throughout the customer journey. Optimizing your CDP platform…
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Top 7 Email Design Mistakes

Email design is a tricky feat. There are a lot many things to remember when designing your marketing communication. Here are 7 simple ways to improve your email design. ⏩Mistake 1: Header image not relevant A good header image is the first thing your target audience notices when they open…
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Managing Single Customer View or 360 Degree View of Customer

Single Customer View (SCV), also called a “Golden Record” or a “360-degree Customer View,” is developed by combining customer interactions data from a variety of online and offline sources and then combining them to form a single, reliable record. A Customer Data Platform can help automate this process, also serving…
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Gmail Confirms the Authenticity of Emails with BIMI

Briefly stated, the email will remain a dominant mode of communication for a long time to come, with companies trying to improve email security. According to ITPro, 80% of companies still use email to communicate, and we’ve seen several email-focused companies raise massive funding rounds over the past six months,…
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