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New Innovations in Email Marketing – Episode 2

Here we are with our episode 2 of innovations in email marketing. Let’s get back to the rest of the five innovations: #6: Micro-Targeting Email Subscribers: You can create hyper-personalized emails by categorizing subscribers into smaller groups based on granular information using micro-targeting. For example, you might create a segment…
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10 New Innovations in Email Marketing – Episode 1

Keeping your strategy flexible in this ever-changing email marketing landscape is crucial to stay ahead in this dynamic industry. Staying on top of the ever-changing environment requires you to have a flexible approach. This blog post will ensure you know what emerging email innovations  #1: Featuring User-Generated Content: Subscription emails…
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A Comprehensive 360-Degree Marketing Strategy Plan Aspects

‘Marketing,’ the oft-repeated jargon that businesses use and, without doubt, fundamentally one of the critical essentials of growth-driven strategies that companies have employed ever since trade began, remains the prime strategy when growth, expansion, sales, and exposure of the brand is concerned. Over the years, the process kept evolving with…
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7 Deadly Email Marketing Mistakes

Email marketing is a critical component in keeping your brand at the forefront of your subscribers’ minds, as well as ineffective customer acquisition and retention. However, due to the multiple variables, it may be rather tricky. With so many factors to consider while planning and distributing an email campaign, it’s…
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Key Metrics for Improving the Customer Experience

Current Landscape: Customer experience is becoming one of the most important aspects of digital transformation initiatives these days. Yet, many executives are still unclear about how they should measure customer experience. Here are four key metrics that can help organizations understand how to improve the customer experience. It isn’t just…
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7 Remote Productivity Tips

Being productive while working from home is a significant challenge—possibly the most significant issue for remote employees. Know seven strategies for working and performing better remotely:   1. The perfect start: How you begin your day frequently influences how you conclude it. If you check Facebook just after you get…
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7 Tips for Writing Great Emails

A blank email is full of possibilities and potential. You can either seize this opportunity or let it pass you by. The best email content in 2021 involves a focused strategy, a deep understanding of the human mind, along with the willingness to experiment until you discover what works. However,…
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Tips to Optimize Your CDP Platform

An ideal Customer Data Platform captures data from both online and offline sources. It can capture data from websites, social media platforms, CRM, call centers, and mobile apps to name a few. A plethora of data enables marketers to make data-driven decisions throughout the customer journey. Optimizing your CDP platform…
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