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Top 7 Email Design Mistakes

Email design is a tricky feat. There are a lot many things to remember when designing your marketing communication. Here are 7 simple ways to improve your email design. ⏩Mistake 1: Header image not relevant A good header image is the first thing your target audience notices when they open…
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Managing Single Customer View or 360 Degree View of Customer

Single Customer View (SCV), also called a “Golden Record” or a “360-degree Customer View,” is developed by combining customer interactions data from a variety of online and offline sources and then combining them to form a single, reliable record. A Customer Data Platform can help automate this process, also serving…
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Gmail Confirms the Authenticity of Emails with BIMI

Briefly stated, the email will remain a dominant mode of communication for a long time to come, with companies trying to improve email security. According to ITPro, 80% of companies still use email to communicate, and we’ve seen several email-focused companies raise massive funding rounds over the past six months,…
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Providing the Best Customer Experience in an Omni-Channel Environment

We have transitioned from siloed multichannel to connected omnichannel in an instant. It calls for integrating online, offline, and other communication channels available for a business. Regardless of device or medium, engaging and providing services to members, consumers, partners, and constituents is now vital. Furthermore, it is essential to ensure…
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Why is Customer Data Platform (CDP) So Relevant?

In today’s business world, collecting data and converting it to actionable information is essential for success. According to Forbes, 93% of marketers believe that using customer data as the basis for campaigns can effectively address their business challenges.   With CDP, companies can get unified and actionable customer data across…
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Maximizing ROI: Increasing Conversion Rates in Email Marketing

One of the most profitable ways of digital marketing is email marketing. Emails can give you a severe ROI (up to 3,800%), but only if your audience converts effectively. Through continuous optimization of your email campaigns, you can boost conversion rates and achieve more significant results from your email marketing…
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