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manju@kenscio.com

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Email Marketing Innovations

10 New Innovations in Email Marketing- EP: 2 Here we are with our episode 2 of innovations in email marketing. Let’s get back to the rest of the five innovations:     #6: Micro-Targeting Email Subscribers: You can create hyper-personalized emails by categorizing subscribers into smaller groups based on granular…

New Innovations in Email Marketing – Episode 1

10 New Innovations in Email Marketing- EP: 1 Keeping your strategy flexible in this ever-changing email marketing landscape is crucial to stay ahead in this dynamic industry. Staying on top of the ever-changing environment requires you to have a flexible approach.         This blog post will ensure…

Key Metrics for Improving the Customer Experience

Key Metrics for Improving the Customer Experience in the Digital World Current Landscape: Customer experience is becoming one of the most important aspects of digital transformation initiatives these days. Yet, many executives are still unclear about how they should measure customer experience. Here are four key metrics that can help…

Tips to Optimize Your CDP Platform

Top Tips to Optimize Your CDP Platform An ideal Customer Data Platform captures data from both online and offline sources. It can capture data from websites, social media platforms, CRM, call centers, and mobile apps to name a few. A plethora of data enables marketers to make data-driven decisions throughout…

Important Email Marketing Metrics Brands Should be Measuring!

Email Marketing Metrics: Tracking What Matters Most Introduction Running optimized email marketing campaigns is no easy task. There are many moving parts in building and managing an email marketing campaign, and getting every aspect right requires the proper techniques. Here we’ll take a look at some of the best practices…

Managing Single Customer View or 360 Degree View of Customer

Managing Single Customer View or 360 Degree View of Customer Single Customer View (SCV), also called a “Golden Record” or a “360-degree Customer View,” is developed by combining customer interactions data from a variety of online and offline sources and then combining them to form a single, reliable record. A…

Providing the Best Customer Experience in an Omni-Channel Environment

Providing the Best Customer Experience in an Omni-Channel Environment We have transitioned from siloed multichannel to connected omnichannel in an instant. It calls for integrating online, offline, and other communication channels available for a business. Regardless of device or medium, engaging and providing services to members, consumers, partners, and constituents…

How to Choose CDP Vendor?

What Marketers Should Look for When Choosing a Customer Data Platform Vendor? Introduction:  The most sought-after tool for a Chief Marketing Officer (CMO) is Customer Data Platform (CDP). According to Gartner’s research, $1.8 billion in venture capital investments were made into CDPs in 2019. Increasingly, vendors are offering or acquiring…

Why Email Marketing is King

Why is Email Marketing Still the King of All Channels? For over a decade, email marketing has been the King of direct marketing channels! It’s a great way to move consumers through your conversion funnel. Moreover, it’s less expensive, easier to track and more scalable than other digital channels. It…
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