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Manjunath KG

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New Innovations in Email Marketing – Episode 2

Here we are with our episode 2 of innovations in email marketing. Let’s get back to the rest of the five innovations: #6: Micro-Targeting Email Subscribers: You can create hyper-personalized emails by categorizing subscribers into smaller groups based on granular information using micro-targeting. For example, you might create a segment…
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10 New Innovations in Email Marketing – Episode 1

Keeping your strategy flexible in this ever-changing email marketing landscape is crucial to stay ahead in this dynamic industry. Staying on top of the ever-changing environment requires you to have a flexible approach. This blog post will ensure you know what emerging email innovations  #1: Featuring User-Generated Content: Subscription emails…
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Key Metrics for Improving the Customer Experience

Current Landscape: Customer experience is becoming one of the most important aspects of digital transformation initiatives these days. Yet, many executives are still unclear about how they should measure customer experience. Here are four key metrics that can help organizations understand how to improve the customer experience. It isn’t just…
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Tips to Optimize Your CDP Platform

An ideal Customer Data Platform captures data from both online and offline sources. It can capture data from websites, social media platforms, CRM, call centers, and mobile apps to name a few. A plethora of data enables marketers to make data-driven decisions throughout the customer journey. Optimizing your CDP platform…
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Managing Single Customer View or 360 Degree View of Customer

Single Customer View (SCV), also called a “Golden Record” or a “360-degree Customer View,” is developed by combining customer interactions data from a variety of online and offline sources and then combining them to form a single, reliable record. A Customer Data Platform can help automate this process, also serving…
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Providing the Best Customer Experience in an Omni-Channel Environment

We have transitioned from siloed multichannel to connected omnichannel in an instant. It calls for integrating online, offline, and other communication channels available for a business. Regardless of device or medium, engaging and providing services to members, consumers, partners, and constituents is now vital. Furthermore, it is essential to ensure…
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