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Awanindra Raj

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Reasons Why Welcome Emails Are Essential

When a new customer subscribes to your email list, it’s the perfect opportunity to make a positive first impression and set the stage for a lasting relationship. That’s where a welcome email series comes in. A welcome email series is a sequence of emails designed to introduce your brand, engage…
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Why is Design Important in Email Marketing?

The Role of Design in Email Marketing In today’s digital world, email marketing remains one of the most effective strategies for businesses to reach and engage their target audience. However, with the ever-increasing volume of emails flooding our inboxes, marketers must stand out and capture recipients’ attention.  This is where…
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How is RCS Messaging the Future of SMS Marketing?

During the last few decades, the mode of communication has changed dramatically. Instant messaging applications have become popular among new generations for exchanging audio, videos, photos, or simple text messages. In addition to obtaining convenient solutions, they expect to have a convenient relationship with their favorite brands. As SMS has…
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SMTP Cloud – New-Age Email Deliverability Solution

Email deliverability is an important channel for businesses across the globe. Email deliverability is challenging for business owners in the highly competitive global market. That’s where SMTP Cloud comes in – a new-age email deliverability solution that promises to solve your email delivery problems. Cloud SMTP is a powerful business…
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A Brief Guide on the Email Marketing Funnel

An email marketing funnel is a strategic framework that maps out the stages a potential customer goes through, from initial awareness to conversion, through a series of email interactions.  Email marketing is an effective way to engage customers and drive sales for your business. Sending promotional emails to your entire…
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Inbound vs Outbound Email – Understanding the Key Differences

Email has revolutionised the way we communicate. In today’s fast-paced business world, email has become an essential tool for communication. With the advent of digital communication, it has become easier to connect with people worldwide. Businesses use two types of emails – inbound and outbound. Inbound emails refer to the…
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