How to Increase Email Conversion Rates

How to Increase Email Conversion Rates

Tips to  Boost Email Conversion Rate and Sales with Email Marketing

Email marketing is still one of the most effective digital marketing strategies for decades. However, more than sending mass emails to subscribers is needed to see significant results. It would help to improve your email marketing conversion rate to achieve your business goals.


The conversion rate for emails is the percentage of subscribers who take the targeted actions, the actions they were supposed to take. This is the most crucial measurement because it will show you the success of your efforts and measure your return on investment. In 2020, a good conversion rate for e-mail marketing was an open rate of 18% and a click-through rate of 2.6%.


Formula of Email Conversion Rate:

Email conversion rate = Number of recipients that performed the CTA ÷ Number of emails sent X 100


Example: 400 people who completed the desired action ÷ 10,000 total email delivered * 100 = 4% conversion rate


how to boost email marketing conversion rate


This blog will discuss Tactics to boost your email marketing conversion rate:

Use an Integrated Email Marketing Approach: The first step to improving your email marketing conversion rate is to use an integrated email marketing approach. This means you should use all the available channels to promote your emails, including social media, blogs, and landing pages. By integrating your email marketing with other digital marketing efforts, you can reach a larger audience and increase your chances of converting more subscribers.


Focus on Email Deliverability: Email deliverability is the key to the success of your email marketing campaigns. If your emails are not reaching the inbox of your subscribers, then you will not be able to achieve your conversion goals. Therefore, you need to focus on improving your email deliverability rates.

Some ways to improve email deliverability include:

  1. Use a professional email service provider with reasonable deliverability rates.
  2. Keep your email list clean by regularly removing inactive subscribers and unsubscribed subscribers.
  3. Personalize your emails to improve engagement rates.
  4. Restrict the use of spam trigger words in your emails.

Use Email Intelligence: Email intelligence refers to using data to improve your email campaign’s effectiveness. You can identify what works and doesn’t in your email campaigns by analysing open, click-through, and conversion rates.

You can use email intelligence to

  1. Select the time slot to send emails to the target audience. 
  2. Categorize the types of content that resonate with your audience.
  3. Segment your email list based on the behaviour of your subscribers.
  4. Test different email subject lines and content to improve engagement rates.

Optimize Your Email Content: The content of your emails plays a crucial role in the success of your email campaigns. If your subscribers are not engaged with your content, they are less likely to convert. Therefore, you must optimize your email content to make it more engaging and relevant to your subscribers.

Some tips to optimize your email content include:

  1. Use a clear and compelling subject line to encourage your subscribers to open your emails.
  2. Keep your emails short and precise. 
  3. Use visual elements such as images and videos to make your emails more engaging.
  4. Use a clear call-to-action to encourage your subscribers to take the desired action.

Use Accelerated Mobile Pages: AMP (Accelerated Mobile Pages); emails can significantly improve email marketing conversion rates. AMP is a technology developed by Google to create faster, more responsive mobile web pages. In email marketing, AMP allows marketers to create interactive and engaging emails that can be accessed directly from within the email client without requiring users to open a separate web page.


The key benefit of AMP emails is that they enable marketers to create highly personalized and dynamic content that can capture users’ attention and encourage them to take action. For example, AMP emails can include interactive product carousels, surveys, quizzes, and even mini-games. This level of interactivity and personalization can increase engagement rates and drive more conversions.


In addition to improving engagement rates, AMP emails can improve email deliverability and open rates. Because AMP emails are optimized for mobile devices, they load faster and are more likely to display correctly on different email clients and devices. This can reduce bounce rates and improve overall email deliverability.


Overall, AMP emails can be a powerful tool for email marketers looking to increase their conversion rates. By creating more engaging and personalized content, marketers can capture users’ attention and encourage them to take action, ultimately driving more conversions and revenue for their business.


Landing Pages are Crucial: Landing pages are critical in email marketing conversion rates. An email marketing campaign aims to persuade the recipient to take a specific action, such as purchasing or signing up for a product or service. The landing page is the webpage to which the recipient is directed after clicking a link in the email.


A well-designed landing page can increase the likelihood that the recipient will take the desired action, increasing the email marketing conversion rate.


Integrate FAMO and Offer: FAMO (From, Addressee, Message, Offer) is a framework for structuring effective email marketing campaigns. Each element is critical in influencing the recipient’s decision to engage with the email and convert.


The role of FAMO and its offer in email marketing conversion rate is significant. By addressing each element effectively, the email campaign is more likely to resonate with the recipient and lead to higher engagement and conversions. A compelling offer can decide whether the recipient takes action, making it a critical element in driving conversion rates.


Optimize Your Campaigns For Mobile Access and Design Responsive Web Pages: Optimizing email campaigns for mobile devices and responsive design is essential in email marketing. Most people now use mobile devices to access their emails. If your email is optimized for mobile, it may display properly or be easier to read, resulting in a better user experience.


Optimizing your email campaigns for mobile devices and responsive design is crucial in email marketing, as it can significantly impact your engagement rates, user experience, deliverability, and conversion rates.


Use Drip Campaign and Sales Funnel: A drip campaign or funnel in email marketing is to nurture leads and guide them through the sales funnel towards making a purchase.


A drip campaign is a series of automated emails that are sent to subscribers over a period of time. The emails are designed to provide subscribers with helpful information, resources, or promotions. The goal of a drip campaign is to build trust and credibility with the subscriber gradually so they are more likely to purchase in the future.


A funnel is a series of stages a prospect goes through before becoming a customer. It typically includes awareness, interest, consideration, and decision. Each stage of the funnel requires different types of content and messaging to move the prospect closer to making a purchase.


Hire an Email Marketing Agency: You can contact a digital marketing agency if you need help integrating email marketing with other digital marketing channels. They can help you create an integrated marketing strategy that will help you achieve your business goals. 


Email marketing agencies specialize in creating effective email campaigns to help you reach your target audience and drive more conversions. They also help you with email deliverability services, which is critical for the success of your email campaigns. They can also ensure your emails reach subscribers’ inboxes, not their spam folders. 



Email marketing is an effective way to drive conversions and reach your target audience. By personalizing your emails, creating compelling subject lines, engaging content, and strong calls to action, optimizing for mobile, and A/B testing your campaigns, you can improve your email marketing conversion rates and achieve your business goals. Building a strong relationship with your subscribers takes time and effort, but the rewards are well worth it.


However, you need to improve your email marketing conversion rate to see significant results from your email campaigns. By using an integrated email marketing approach, hiring an email marketing agency, focusing on email deliverability, using email intelligence, and optimizing your email content, you can achieve your conversion goals and grow your business.


Kenscio’s Integrated Email Marketing is a comprehensive platform designed for Promotional and Transactional emails. Get in touch with our email campaign managers for a One-Stop Solution for all email marketing requirements.



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