What is Rich Communication Services Messaging?

What is Rich Communication Services Messaging?

How is RCS Messaging the Future of SMS Marketing?

During the last few decades, the mode of communication has changed dramatically. Instant messaging applications have become popular among new generations for exchanging audio, videos, photos, or simple text messages. In addition to obtaining convenient solutions, they expect to have a convenient relationship with their favorite brands.


As SMS has become an integral part of modern-day communications, approximately 22 billion text messages are being sent to people across the globe. With its simplicity and ubiquity, the quality of SMS has gained immense popularity with a massive growth in functionality.


SMS has an open rate of a whopping 98%; consumers look forward to a rich and interactive experience along with value-added features like sharing high-resolution audio/video, mapping directions and much more.  


As a new solution, RCS offers SMS features and a user experience similar to instant conversations on WhatsApp, Facebook Messenger, Viber, and even Apple’s iMessage.  


benefits of the RCS for the marketing



This blog post will help you understand the RCS and how it revolutionized modern-day business. 

Rich Communication Services, popularly known as RCS, was coined by the GSM Association(GSMA) in 2016. The primary objective was to replace the traditional modes of SMS/MMS messages. The function is similar to standard text messaging, and there are no requirements for third-party apps or to create user accounts.



How is RCS different from Text Messaging?

RCS proved a game-changer in text messaging and the future of SMS because it offers unique features. 


Some of them are mentioned below: – 

⏩Flexible in terms of the character limit

⏩You get acknowledged when a recipient opens the message

⏩Indicators when a person taps on a response message

⏩Receiving and sending documents

⏩Video calls with notifications

⏩Local sharing

⏩Sender verification of the message



How can RCS Benefit Your Business?

RCS has become the buzzword across business verticals, including medium and large enterprises across the globe. The fast-changing digital era has opened a new horizon of possibilities to provide a winning edge to your business.    



The Vital Benefits of Business with RCS are mentioned below:-

Hassle-Free Conversions with Smooth Engagement: The successful implementation of an RCS messaging system allows your business to communicate directly with other mobile applications. With seamless content delivery tools, it will help increase user engagement and maintain engagement for end users. Enterprises can provide a plethora of options to enhance the user experience by providing pre-programmed responses that users can tap and reply to the messages.


Helps to Create a Unique Brand Experience: As compared to traditional SMS messaging modes, you can add your business logo and brand colors. It also offers a verified sending system to protect customers from phishing and data theft.


Helps to Track Campaigns with Real-Time Analytics: As RCS has become the future of SMS, enterprises can track campaign performance. Business owners can track when customers are receiving and responding to messages. It will help to maximize customer engagement, and implementing the RCS will help optimize the communication campaigns. The owners can easily track the leakage in the communication pipeline and optimize the messaging for maximum readability and customer engagement.


What are the Key Attributes of RCS Messaging?

In today’s hyper-competitive world, it is crucial to keep your followers engaged. RCS messaging provides a fantastic platform to keep your customers engaged.


The Key Attributes of RCS are mentioned below:-

Interactive Messages: RCS makes your communication engaging when your texts are dull. It allows you to make video calls so that your business owners don’t rely on third-party platforms for virtual meetings. Businesses can easily integrate videos, emojis, and chat boxes for simple, hassle-free communication. Brands across the globe can leverage the advanced features to get delivery notifications and share fraud alerts in future.


Robust Communications: Businesses worldwide look for robust and safe communication. Validation of customers helps maintain brand awareness and capture the customer’s attention.

RCS messaging uses end-to-end encryption to protect the user’s privacy. Encryption protects business communication and takes the owner’s permission before sharing confidential data.          


Suggestions for Response: RCS provides a set of recommended responses and actions that helps improve the customers’ decision-making process. The suggested messages in the chat box allow you to integrate automatic messaging. This functionality enables the customers to decide the next course of action.


RMS: The Next Generation SMS Solution

In the past couple of years, the modes of communication have evolved drastically. Instant messaging software has become quite popular among users for exchanging videos, text images, and audio. 

As RCS is the future of SMS, companies across the globe are looking forward to implementing RCS in their workflow. With multiple functionalities in RCS, it has become more popular across B2B and B2C domains.


Enhance your business productivity and revenue by Kenscio’s mobility cloud solutions that help in SMS marketing & WhatsApp marketing and messaging automation services.







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