Unveiling the Resilience of an Age-Old Technology, SMS, in Modern Business Strategies

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Unveiling the Resilience of an Age-Old Technology, SMS, in Modern Business Strategies

SMS Still Relevant in 2024: Why You Shouldn’t Ignore This Powerful Communication Channel

In a world dominated by social media, instant messaging apps, and cutting-edge communication technologies, the traditional Short Messaging Service (SMS) has stood the test of time and remains a pivotal element of modern business strategies. In this blog, we delve into the reasons why SMS is very much alive and how CEOs, CMOs, CXOs, and upper management professionals should take heed of its enduring relevance.


Importance of SMS for businesses


The Resurgence of SMS: Data Speaks Louder Than Assumptions

⏩Exceptional Open Rates and Speed: According to, 90% of SMS messages are read within the first three minutes of delivery. This unparalleled engagement rate surpasses other messaging platforms, making it a speedy and effective channel for time-sensitive communications.


⏩Widespread Reach: Unlike many other forms of communication, SMS doesn’t require an internet connection, ensuring accessibility to a broader audience even in remote or low-connectivity areas.


⏩High Reliability: SMS messages directly land in the recipient’s inbox, guaranteeing the message reaches its intended destination, unlike emails that might end up in spam folders.


⏩Customer Engagement and Interaction: SMS facilitates real-time interactions, such as order confirmations and appointment reminders, promoting immediate feedback and personalized engagement, crucial for maintaining strong customer relationships.


⏩Compliance and Security: In an era where data protection and privacy are paramount, SMS offers a secure and compliant channel for sensitive information, aligning with the stringent data protection standards demanded by modern businesses.


SMS in Action: Real-World Examples

Let’s explore practical use cases that showcase the relevance of SMS in today’s business landscape:

⏩Banking and Finance: SMS is indispensable for transaction alerts, fraud alerts, and OTP verification, providing an extra layer of security and assurance to customers.


⏩E-commerce: E-commerce platforms utilize SMS for order updates, delivery schedules, and promotions, enhancing customer retention and driving repeat purchases.


⏩Healthcare: Healthcare providers employ SMS for appointment reminders, medication adherence, and communicating test results securely, benefiting both patients and medical professionals.


⏩Marketing and Promotions: SMS marketing remains a potent tool for businesses, delivering concise and compelling messages to customers and boasting an average conversion rate of 45%.


⏩Customer Support: Quick issue resolution and support updates are made possible through SMS, providing immediate attention and acknowledgment of customer concerns.


Why SMS Still Matters for CEOs, CMOs, CXOs, and Upper Management?

⏩High ROI: Business decisions often boil down to return on investment (ROI). SMS campaigns have consistently shown impressive ROI, with some studies reporting a return as high as 45:1. This cost-effectiveness makes SMS an attractive channel for upper management looking to maximize marketing budgets.


⏩Complementing Multichannel Strategies: Modern business strategies rely on multichannel approaches to reach a diverse customer base. SMS complements these strategies by providing a direct, quick, and reliable communication channel. It acts as a vital cog in the wheel of a comprehensive marketing and communication plan.


⏩Data-Driven Insights: The data generated from SMS campaigns is a goldmine of insights. Analytics can reveal customer behavior, preferences, and response rates, enabling data-driven decision-making for upper management. This valuable information can inform product development, marketing strategies, and customer engagement initiatives.


⏩Enhancing Customer Experience: Customer experience is paramount in today’s business landscape. SMS contributes significantly to this by offering real-time, personalized interactions. When CEOs and CXOs prioritize customer experience, it leads to higher customer retention and loyalty, ultimately impacting the bottom line positively.


⏩Security and Compliance: In an age where data breaches and privacy concerns are top priorities, SMS provides a secure and compliant communication channel. This is especially relevant for businesses dealing with sensitive customer information, ensuring that upper management can rest easy knowing their communication is in line with regulations.


Looking Ahead: The Future of SMS in India

SMS is expected to continue to play a vital role in business communication in India in the coming years. The rise of 5G and other emerging technologies will further enhance the capabilities of SMS, making it even more powerful and versatile.


For example, 5G will enable businesses to send rich multimedia content via SMS, such as high-resolution images and videos. This will open up new possibilities for marketing and customer engagement.


Additionally, emerging technologies such as artificial intelligence (AI) and machine learning (ML) will be used to personalize SMS campaigns and deliver more relevant content to customers. This will help businesses to improve their ROI and customer satisfaction.


Overall, SMS is a resilient and adaptable technology that is well-positioned to continue to play a vital role in business communication in India. Businesses that embrace SMS and use it to its full potential can gain a significant competitive advantage.


New TRAI Regulations for Sending Commercial/Promotional SMS in India

In an effort to curb unsolicited commercial communications (UCCs) and protect consumers from spam, the Telecom Regulatory Authority of India (TRAI) has introduced new regulations for sending commercial/promotional SMS in India.


⏩PE ID and DLT Template ID: TRAI has deemed it mandatory for all SMS marketers to provide their PE ID (Principal Entity ID) and DLT Template ID (Distributed Ledger Technology Template ID) in the message payload for each SMS sent to a user.


⏩DLT Scrubbing: All SMSes will be subject to DLT scrubbing at the mobile network provider’s end. This means that any SMS that does not contain a valid PE ID and DLT Template ID will be blocked.


⏩Registered Headers: Every commercial communication must be carried through registered headers only. For sending any communication through registered headers, Principal entities are required to register their content templates.


⏩Customer Consent: Before sending commercial communication to your customers, you must acquire the consent of customers through a registered consent template.


⏩Compliance with COPs: Every TSP (Telecom Service Provider) is required to comply with the submitted COPs (Code(s) of Practice), provided that any provision in Code(s) of Practice shall not have effect to the extent of being inconsistent with the regulations.


These regulations have significantly increased the Open Rate of SMS. Consumers are more likely to open SMSes that they know are from a legitimate source and that have been sent with their consent.


Unlock the Power of SMS with Kenscio

As we’ve explored the enduring relevance of SMS in modern business strategies, it’s crucial to partner with a trusted provider to harness its full potential. That’s where Kenscio comes in.


Kenscio, a pioneer in the digital marketing and communication landscape, offers cutting-edge SMS messaging services designed to amplify your business impact. With Kenscio, you can:

✅Maximize Engagement: Harness the high open rates and instant delivery of SMS to ensure your messages reach the right audience at the right time.


✅Personalize Your Campaigns: Customize SMS messages to create a more intimate and personalized connection with your customers, driving brand loyalty and trust.


✅Seamless Integration: Integrate SMS into your multichannel marketing strategy effortlessly, ensuring a cohesive and effective approach to customer communication.


✅Data-Driven Insights: Leverage the power of data analytics to gain valuable insights into customer behavior, enabling data-driven decision-making for upper management.


✅Compliance and Security: Rest easy knowing that Kenscio’s SMS services adhere to the highest industry standards for compliance and security.

In a landscape where effective communication is a game-changer, Kenscio empowers CEOs, CMOs, CXOs, and upper management professionals with the tools needed to succeed. Embrace the future of business communication with Kenscio’s SMS messaging services and experience the difference for yourself. To learn more, click here.





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