Industry Trends on Open Rates and Click Rates of Email Campaigns: A Comparison of the United States and India
Email marketing continues to be a crucial channel for brands worldwide to engage with customers, build relationships, and drive sales. However, the effectiveness of email campaigns, measured by metrics such as open rates and click rates, can vary significantly depending on geographical regions and industry verticals. In this article, we will explore industry trends on…
Top 10 Email Deliverability Challenges Facing Email Marketers Today
In the fast-paced world of digital marketing, email remains a important medium for reaching and engaging with your audience. Nonetheless, one of the most formidable challenges email marketers encounter is ensuring their dispatches genuinely arrive in the recipient’s inbox. Poor email deliverability can culminate in squandered opportunities, misallocated resources, and…