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New Innovations in Email Marketing – Episode 2

Here we are with our episode 2 of innovations in email marketing. Let’s get back to the rest of the five innovations: #6: Micro-Targeting Email Subscribers: You can create hyper-personalized emails by categorizing subscribers into smaller groups based on granular information using micro-targeting. For example, you might create a segment…
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10 New Innovations in Email Marketing – Episode 1

Keeping your strategy flexible in this ever-changing email marketing landscape is crucial to stay ahead in this dynamic industry. Staying on top of the ever-changing environment requires you to have a flexible approach. This blog post will ensure you know what emerging email innovations  #1: Featuring User-Generated Content: Subscription emails…
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7 Deadly Email Marketing Mistakes

Email marketing is a critical component in keeping your brand at the forefront of your subscribers’ minds, as well as ineffective customer acquisition and retention. However, due to the multiple variables, it may be rather tricky. With so many factors to consider while planning and distributing an email campaign, it’s…
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Gmail Confirms the Authenticity of Emails with BIMI

Briefly stated, the email will remain a dominant mode of communication for a long time to come, with companies trying to improve email security. According to ITPro, 80% of companies still use email to communicate, and we’ve seen several email-focused companies raise massive funding rounds over the past six months,…
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Maximizing ROI: Increasing Conversion Rates in Email Marketing

One of the most profitable ways of digital marketing is email marketing. Emails can give you a severe ROI (up to 3,800%), but only if your audience converts effectively. Through continuous optimization of your email campaigns, you can boost conversion rates and achieve more significant results from your email marketing…
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7 Email Campaign Management Tips

Email campaign management has taken several turns, especially during 2020. According to a source, 290+ billion emails get sent daily. The number of emails may rise to 347+ billion by 2023. A question arises here: How can My Email Campaign Become Successful? Inquire with questions: • How can you make…
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Ways to Improve Your Email Deliverability

To run a successful email campaign, the most crucial aspect is your email deliverability. Email deliverability refers to the ability to deliver emails to subscribers’ inboxes. Your email marketing campaign may fail if it doesn’t reach your intended audience – no matter how good the content or design is or…
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Five Trends to Enhance your Email Marketing

As the pandemic heightened, businesses had to re-evaluate their strategies and reach out to their existing customers. New working hours, online opportunities, virtual events, etc., became the main channel to inform people via email. Do you think the changes of 2020 will change the way you approach email? In order…
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