Awanindra Raj

A/B testing, also known as split testing, proves to be a powerful method for optimizing email campaigns and maximizing engagement. As an email marketer, you want to ensure that your campaigns effectively drive engagement and conversions. One way to do this is through A/B testing, which involves testing different variations…

The world of digital marketing is continuously evolving at a fast pace. With new technologies and platforms being introduced, business leaders look forward to increasing their reach to the global audience through various platforms. Email marketing is one of the profitable ways to connect with your users and clients to…