Choosing Between WhatsApp and Telegram for Your Business
WhatsApp Vs. Telegram: Which Medium is Best for Your Business?
In today’s fast-changing digital landscape, conversational marketing is one of the significant factors for business owners across the globe. WhatsApp and Telegram have emerged as the top two contenders when it comes to selecting a messaging platform for your business.
With a vast customer base across the globe, WhatsApp and Telegram have exploded in popularity for both personal and professional uses. They have become the most feasible option for businesses to connect with customers through messaging and voice calls. According to a recent study, 67% of customers prefer to message a business than call customer service. The expectations for fast, streamlined communication are higher than ever.
With over 2 billion active users, WhatsApp and Telegram have the reach and capabilities to meet the messaging needs of businesses globally.
In this blog, we’ll compare WhatsApp and Telegram for business. By the end, you’ll have a clear idea to decide which platform best suits your business’s messaging needs.
The Significance of WhatsApp Business:
Launched in January 2018, WhatsApp business was launched to ensure a top level of communication for business owners across the globe. The launch of WhatsApp Business proved to be a boon for medium- and large-scale enterprises. The robust features of WhatsApp business gave business owners a higher degree of flexibility, allowing them to set up their profiles and address customer queries within a limited time frame.
The conglomerates enhanced their customer relationships and strategized their marketing campaigns. Since its launch, it has a vast customer base of five million users globally. Over the past few years, business owners have seen a trajectory growth of 70% after they started for handling customer queries on WhatsApp business. WhatsApp has leveraged new possibilities for business owners as it has become a vital marketing tool in the fast-changing business scenario.
Role of Telegram in Business
This app was launched in 2013 to provide instant messaging solutions for users across the globe. Since its inception in 2013, Telegram captured a significant fraction of the global market. With a steady growth in popularity over the years, Telegram has over 500 million monthly active users as of 2021.
What is the Difference between WhatsApp and Telegram?
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Telegram |
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(1.) Over 2 billion active users |
(1.) 700 million active users |
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(2.) Mobile storage & 100 MB Transfer Limit |
(2.) Unlimited Server Storage with 2GB Transfer Limit |
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(3.) Allows 10 images/videos to be transferred at once. Allows 65536 characters in a single message. |
(3.) Allows 10 images/videos transfer at once. Allows 4096 characters in a single message. |
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(4.) Allow users to create groups with 512 users and send private broadcast messages to 256 people (unlimited for WhatsApp Business) |
(4.) The supergroup option allows users to create a group with 200,000 members. |
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(5.) Chat can be deleted on both the sender and receiver end. View once and disappear messages. |
(5.) Chat thread deletion view once messages. |
Ease of Use
When it comes to ease of use, both WhatsApp and Telegram offer user-friendly interfaces and setup processes for business accounts.
WhatsApp has a clean, minimalist interface that will be instantly familiar to most users. Setting up a WhatsApp Business profile is simple – download the app, confirm your business phone number, and fill out your business profile details, including description, email, address, and more. Everything is laid out in the app. One limitation is that WhatsApp Business profiles can only be used on Android devices at this time.
Telegram has a more robust set of options for setting up business profiles. You can create a public channel, private group, or personal business account. The setup process is fast and straightforward. Telegram offers customization options for your business profile, including customizable themes, links, post schedules, statistics, etc. Telegram works across Android, iOS, PC, and Mac.
Overall, Telegram offers more flexibility and options for tailoring business profiles.
Both apps make it easy for businesses to start with a polished, professional profile. WhatsApp’s simplicity may appeal to some, while others may prefer Telegram’s deeper customization and cross-platform support. Ease of use is comparable, so businesses should choose the app that makes the most sense based on the target audience’s specific needs.
Verdict
Both WhatsApp and Telegram offer unique features, and the choice between them depends on your business’s specific needs and goals. Whether you prioritize user base, security, advanced features, or multimedia capabilities, carefully assessing your requirements will help you make an informed decision that aligns with your business strategy.
Conclusion
WhatsApp and Telegram have become an integral part of business communication. They offer multiple ways to connect and communicate with customers and employees to handle their queries and grievances. In addition, chatbots play a crucial role by automating customer queries, sales, and marketing tasks.
Messaging automation will allow businesses to focus on other areas, such as innovation or product development. It is essential to consider multiple factors before choosing any messaging automation platform. Based on customer needs and business requirements, choosing the right messaging automation platform will help your organization achieve its goals in a limited time frame.