Blogs
The Email Marketing Conversion Funnel: Stages, Key Metrics, and Strategies to Improve each stage of the funnel
Email marketing is an incredibly powerful tool, but to maximize its potential, it’s crucial to understand the email marketing conversion funnel and focus on key metrics at each stage. In addition to tracking performance across the funnel, deliverability metrics such as domain reputation, IP reputation, inbox rate, and others play
Using Mystery or Secret Offer for Increasing Click Rate Techniques
Using a Mystery Offer or Secret Offer is a powerful strategy to generate curiosity and encourage recipients to click. By withholding the details of the offer and teasing the recipient with the promise of something valuable, you can drive engagement and click-through rates. Here’s how to effectively implement a Mystery Offer strategy in your
Best Practices for Determining the Optimal Email Frequency
Email marketing is a critical component of digital marketing strategies for mature brands. However, determining the optimal frequency for sending emails to your audience can be a challenging balancing act. Too many emails can overwhelm your subscribers, leading to higher unsubscribe rates, while too few can result in missed opportunities
The Nine Most Compelling Use Cases for AMP in Email for Marketers
AMP (Accelerated Mobile Pages) technology for email allows marketers to create dynamic, interactive, and engaging email experiences, offering measurable improvements in open rates, click-through rates, and conversion rates. Let’s explore nine of the most compelling use cases for AMP in email, along with the quantifiable benefits these features can provide
Latest Advances in Email Marketing for Customer Engagement and Retention in Online Business
Email marketing has evolved significantly over the years, transitioning from a simple communication channel to a sophisticated tool for customer engagement and retention. In today’s digital economy, email marketing continues to hold immense value for online businesses, providing direct access to customers and an opportunity to build lasting relationships. As
Nurturing Connections: Building Trust and Credibility with Your Email Subscribers
The attention span of individuals today, constantly fed with non-stop digital diets of emails, is fleeting and scarce. Yet, Email marketing has become indispensable for businesses seeking to forge lasting connections with their audience. And so, with brands fiercely competing for consumer attention within the vast digital landscape, establishing trust
Recent Blogs
Email Marketing Insights – August 2024
Editor’s Note Dear Email Enthusiasts, Welcome to the August edition
Benefits of Real-Time Personalization (RTP)
PRODUCT / MAR 2, 2014 Real Time Personalisation
Real Time Personalisation (RTP) for Real-time Conversations
PRODUCT / AUG 4, 2014 Real Time Personalisation (RTP) for
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Online Entertainment Ticketing Platform’s Success Story
Employee Advocacy Platform Socxo Success Stories
Email Marketing for Australia’s Largest Air Carrier to increase the Click Rate and ROI
Classe Italiana Ecommerce Industry Success Stories
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Email Marketing Insights – August 2024
Editor’s Note Dear Email Enthusiasts, Welcome to the August edition of Email Marketing Insights, your monthly guide to the latest trends shaping the digital marketing
Kenscio bags Gold Award for B2C Campaign in Retail Category for “BEST EMAIL MARKETING”
Kenscio bags Gold Award for B2C Campaign in Retail Category at 11th ACEF Asian Leaders Awards Bengaluru [India], November 14: Kenscio, a leading technology-driven digital
Kenscio bags GOLD Award for “BEST BLOGS/ARTICLES”
Bengaluru [India], November 14: Kenscio, a leading digital marketing agency, recently bagged the GOLD Award for “BEST BLOGS/ARTICLES” at the 11th ACEF ASIAN LEADERS AWARDS