Healthcare

The Challenges:

Challenges arise when it comes to successfully delivering emails to customers’ INBOX and achieving high open rates. These challenges can be attributed to various factors, such as a lack of catchy subject lines, the use of spam words, and problems with readability. 

Clients have encountered the following challenges:

The clients were finding it difficult to establish communication between the client and the brand. The client wanted to improve the brand-customer affinity with effective email campaigns.

Kenscio Offered the following Solution for an Effective Campaign:

• Ensuring that mailers were delivered to both the Inbox and Primary tab was a priority during the initial warm-up phase.
• To achieve this, we created active audience segments and further divided them into logical groups. We conducted A/B testing on subject lines and content to ensure accurate placement in the inbox.
• We continuously monitored and updated the client as necessary in order to provide a superior customer service experience.
• The focus on real-time monitoring and adjustments was aimed at enhancing the overall customer service experience.

Campaign Metrics

• Email deliverability – 100%
• Email open rates – 34%
• Spam and Bounce rates 0%
• Click-through rates – 3%

Conclusion:
Through strategic segmentation, Kenscio successfully addressed Apollo 24|7’s challenges of low open rates and readability issues in email campaigns by achieving 100% email deliverability and a notable open rate of 34%. Kenscio’s tailored approach ensured client satisfaction and improved campaign performance for Apollo 24|7 in the omnichannel digital healthcare space.