Innovative Email Solution Enhanced Online Trading for a Financial Investing Brand
A Success Story of Innovative Email Solutions for a Financial Investing Brand
About the Company
A sub-brand of a leading financial service brand that offers retail brokerage investment services. The brand provides a simplified platform for online trading in India in equity, derivatives, mutual funds, and more. In addition, it offers diversified investment options, protection solutions, loans, and tax planning solutions. The brand also provides service-related news and updates in and more timely.
Objectives
To build the brand as a factually relevant and real-time provider of stock/share updates on email.
Challenges
* Modify stock prices based on changing indices in the same email.
* To make emails more engaging and increase open email rates.
* To build the brand as a reliable information and service provider to understand stock/shares value in real-time.
* Need for a tool to enable direct communication with the audience.
Actions & Strategy
Delivered an optimized email marketing strategy to increase the brand’s engagement, reliability, and growth.
Following are the highlights of the proposed & implemented email marketing strategy:-
Pick of the Week Mailer
✔️ Email series dedicated to delivering ever-changing investment environments.
✔️ Ensure delivery of dynamic and real-time updates about prime stocks, with earning visibility and estimated valuations.
✔️ Empower customers to make well-informed decisions. Pick from recommendations and invest smartly.
✔️ The campaign was rolled out every Monday, consisting of dynamic content with the best interactions the client ever experienced.
Highlights for Week Mailer
✅ Success Meter: It displays how well-recommended stocks are currently performing in the market.
✅ Markets Now: Real-time updated values based on available email time.
✅ Pick of the Week: Recommend the best-performing stocks to each subscriber. Mentions of the buying price, recommended pricing, and target price with potential are given.
✅ Last Update: Keep the recipient informed about every movement of the market.
✅ Countdown Timer: Enabling visibility concerning time left for investment or time left for the market to close.
✅ News of The hour: Provide hourly updates. Keep recipients informed of market-related news.
High Conviction Stock Ideas
✅They are designed to deliver dynamic and real-time information about stocks.
✅Aimed towards helping business people invest in the right place, at the right time.
✅They provided filtered news about the stocks mentioned.
✅Empower customers to take the right decision at a given point of time.
✅Markets Now: Real-time marketing indices as promptly as every 5 minutes.
✅Last Update: Empowers users to know the recency of the news published.
✅Countdown Timer: Determine the time remaining for the market to open/close.
✅High Conviction Stocks: Listed a recommended buying price and compared the same with the current market price and target price with increment.
✅Latest on the Stock: Filtered news about the stock over the past weeks, enabling investors to take a knowledgeable decision.
Outcomes of the Campaign
⏩Promptly developed a working direct response strategy for the financial firm with intermittent market data.
⏩Kenscio implemented a metric-based approach to capture real-time data on stock market conditions inside the inbox.
⏩Helped develop strategies to personalize data for account holders.
⏩Engagement with the brand when the market is open and closed with news, stock quotes & updates, current market reports, and more.
