Strategies to Market Your Mobile Application
Post-market research, you may come to discover that your brand needs more than a mobile website for your small/medium scale business. It’s time your brand grabs the attention of smartphone generation to get them to use your efficient and exciting mobile application!
Marketing a mobile app effectively requires a strategic and multi-faceted approach to reach your target audience and encourage downloads.
The question is… how do you promote your mobile app after the tedious process of creating it?
Here’s a Strategies to Market a Mobile App:
⏩Strategy 1: Ask yourself the key question: Mobile applications are expected to generate over $935 billion in revenue by 2023. With around 2 million mobile applications available for download in both Play Store and App Store, you may want to consider if your app is useful or not. If your app delivers usability, efficiency and unique features, there’s a chance your app may survive and make revenue in the long run.
One great example of a good app is Rapido. The brand helps people across locations find an affordable bike ride in seconds. Efficient. Smart. Creative; and more!
Pro Tip: Get creative and develop an app that helps your target audience. Attracting the general public is a bonus, bringing your brand to the forefront.
⏩Strategy 2: Go crazy on QR Codes: While targeting smartphone generation audiences to get them to download a mobile app, QR codes are a great way to advertise. QR codes are versatile, you may add them to your business card, newspaper ads, brochures, email signatures and storefront windows too.
One great example of good use of QR codes for app usage is GooglePay. The brand uses QR codes for easy exchange of payments and more. The brand uses QR codes while email marketing, as shown below.
Pro Tip: QR codes build curiosity and make it easy for users to install an app. Your app is just a scan away, is all! Especially with social distancing, email marketing is a great way to spread the QR code for users to explore.
⏩Strategy 3: Consider Mobile Advertising: In today’s time, you can do anything with paid marketing. With Google AdWords or visual ads or even ads within an app, you can target audiences through your own mobile devices. Brands have managed to find audiences with similar interests in relation to their app, they have shown great outcomes of success.
For example, see how Audible uses mobile advertising to drive traffic. It appears as an ad in another app. The great CTA and offer which is irresistible took the ad a level higher!
Pro Tip: With smart targeting, target audiences with similar interests using AdWords or advertising on another app. Ensure your offer is too good.
⏩Strategy 4: Your Website can be your advertising space!: Websites are the best space to promote your app, especially when it’s yours. With website banners and footer visibility, your brand can attract several prospects. However, your website needs to drive good traffic to show real results in this case.
For instance, take lyft, this brand has used its footer space to let the audience know about various app download options they have open for their audiences.
Pro Tip: Extensive Search Engine Optimization for your website needs to be done to turn this strategy into a truly successful one.
⏩Strategy 5: App Store Optimization (ASO) is the essence: ASO is all about increasing your app’s visibility on App Store or Play Store. A great mobile app marketing strategy, ASO needs optimized descriptions, effective keyword usage, high quality screenshots of apps, reviews and ratings and more.
Look at Facebook, for instance. The app has driven so much attention with a spotless App Store profile.
Pro Tip: With the most aesthetic profile, attract new customers and keep them happy.
⏩Strategy 6: Social Media Marketing, oh yeah!: Did you know, 54% of browsers use social media to research new products? This is your chance. Use it. With social media paid marketing, influencer marketing through a marketing agency and several other social media strategies, you will definitely get a good turnover in no time!
Take Etsy, for instance. The brand has used social media to promote its mobile app. Etsy has several influencers promoting its app and brand on a timely basis. It’s effective, we see it in their increasing revenue.
Pro Tip: Social Media Marketing with marketing agencies help boost performance by 3X.
⏩Strategy 7: Blogging, a great way: Everybody reads blogs. It’s informative, simple and efficient, especially to promote a mobile app. You can post a diverse range of guest blogs, website blogs and more, targeting your niche. You can even write an Announcement blog, promoting the existence of your blog.
For example, take Forbes; their guest posting allows brands to give author bio where the writer can talk about the brand. In fact, several blogs promote throughout the post, pushing customers to download the app and experience benefits.
Pro Tip: When it comes to guest blogging, try posting on technology blogs via guest blogging with a marketing agency. The key aim being, to get them to download your app!
There are other strategies to promote your app…
According to Statista, a person uses 10 apps on average, 30 in a month. In order for you to become one of those 30 apps, you’ve got to push it in every way possible. Email marketing is a great way to push mobile app installation amid a pandemic, In-store app QR codes, email signatures connected with mobile app link and more help the promotion of mobile applications for free. Other ways include, having a link to app installation in your email signature, business cards and more.
With the above recommendations, your mobile app will not struggle much and get through as a successful app like Uber too. Don’t forget to get in touch with a trusted digital marketing agency.
Also, there are multiple app stores like Samsung Galaxy store. Maybe you can add one more point there to say you can add the apps into multiple stores. https://buildfire.com/mobile-app-stores-list/
Pro Tip: Sky’s the limit, when it comes to mobile application promotion. Give it your everything.