Explore the Omni-Channel Trends Shaping 2025–26 | Omni-Channel Growth Series Blog 10
Omni-Channel is No Longer Optional—It’s Profitable. Omni-Channel marketing is now a growth engine—not just a trend. The numbers are clear:
- 73% of customers use multiple channels before making a purchase (Harvard Business Review)
- Brands with strong Omni-Channel strategies grow revenue by 9.5% yearly, vs. 3.4% for others (Aberdeen Group)
- The global Omni-Channel retail market is set to hit $11.1 trillion by 2027, growing at 14.1% CAGR (Allied Market Research)
- Companies using Omni-Channel marketing enjoy 91% higher customer retention (Invesp)
But what works now might not work next year.
To stay competitive in 2025–26, brands must embrace new tools, data practices, and smarter automation. In this final blog of the Omni-Channel Growth Series, we’re looking at the top trends shaping 2025 and 2026—so you can future-proof your strategy today.
Explore the Omni-Channel trends that will define customer engagement
🔥 1. AI Will Run the Show
By 2026, 80% of marketing interactions will be AI-driven (Gartner).
AI will no longer just write emails—it will plan campaigns, adjust content in real-time, and predict the next best customer action.
Example: If a customer abandons a cart, AI decides whether to send an SMS, email, or push notification—based on their past behavior and timing preferences.
AI-generated content is expected to contribute 30% of digital campaign content by 2026.
📱 2. Mobile-First Will Become Mobile-Everything
Mobile won’t just be one part of the funnel—it will be central to the full customer journey.
72% of e-commerce will happen on mobile by 2025 (Statista)
Mobile apps will generate 50%+ of customer touchpoints
Expect more app-based offers, loyalty programs, and product experiences that are built for the palm of your customer’s hand.
🔐 3. First-Party & Zero-Party Data Will Replace Cookies
With third-party cookies disappearing, brands must rely on data customers willingly give.
75% of companies will use first-party data as their main personalization source by 2026 (Deloitte)
What this looks like in practice:
✅ Quizzes and surveys
✅ Loyalty programs
✅ Custom onboarding flows
✅ Preference centers
Prediction: Brands that master zero-party data will double their engagement rates vs. those still guessing.
🎯 4. Personalization Will Go Beyond First Names
Generic personalization (“Hi John!”) won’t be enough.
Customers want relevant offers, timing, and channel choices that match what they’re actually doing.
76% of people say they get frustrated when brands don’t offer personalized experiences (McKinsey)
Winning brands will use real-time behavior to customize:
✅ Discounts
✅ Product suggestions
✅ Channel messages (email vs. push vs. SMS)
🌐 5. Online + Offline = One Unified Experience
Omni-Channel means blending digital with physical.
60% of customers expect brands to remember them across all interactions—store, app, website, and service (Salesforce)
Example: Customer browses online → visits store → gets app notification for an in-store discount → receives loyalty points automatically at checkout.
This connected flow builds trust—and repeat purchases.
📦 6. Delivery & Fulfillment Will Become Part of Marketing
Fast, flexible delivery is no longer a backend job—it’s part of your brand promise.
By 2026, 40% of brands will feature delivery options directly in campaigns (Forrester)
Smart tactics include:
✅ “Pick up in store today” banners
✅ SMS delivery updates
✅ Free delivery promotions based on location
📊 7. You’ll Measure Customer Journeys, Not Just Channel Metrics
It’s not enough to track email opens or ad clicks.
You need to understand the entire journey a customer takes before buying.
Focus on:
✅ Cross-channel conversion rate
✅ Time to purchase
✅ Journey completion rate
✅ Churn risk scoring
Brands using journey-based analytics outperform those using siloed metrics by 20–30% in revenue (McKinsey)
Conclusion: The Future Is Omni-Channel—And It’s Already Here
In 2025–26, customers will expect:
✅ Real-time, relevant personalization
✅ Mobile-first, always-on access
✅ Data control and privacy
✅ Seamless online + offline experiences
✅ Fast delivery with smart communication
To stay competitive, your marketing must evolve with them.
Omni-Channel isn’t a project anymore—it’s the foundation of how modern brands grow.
Start adapting now. Because the future won’t wait.
That’s a Wrap on the Growlytics Omni-Channel Growth Series!
From planning and personalization to automation and analytics, you now have a complete blueprint.
10-Part Omni-Channel Growth Series to Transform Your Customer Experience, Table of Blogs
1️⃣ The Power of Omni-Channel Marketing: Creating Frictionless Customer Journeys
Understand the fundamentals and benefits of Omni-Channel marketing with real examples from top brands.
2️⃣ Mastering Omni-Channel: A Step-by-Step Guide to Creating Seamless Customer Journeys
Build a complete strategy—from customer mapping to cross-platform touchpoints.
3️⃣ Unifying Customer Data for Personalization: The Backbone of Omni-Channel Success
Learn how to consolidate data for personalized, real-time engagement.
4️⃣ How to Automate Omni-Channel Marketing Without Creating Silos
Discover how to scale automation while keeping every message coordinated.
5️⃣ Beyond Email: Integrating SMS, Push, and In-App for Seamless Engagement
Explore how to layer channels smartly to avoid message fatigue and increase response rates.
6️⃣ Customer Journey Mapping: Delivering a Consistent Brand Experience Across All Touchpoints
Create clear, connected journeys based on real customer behavior.
7️⃣ Omni-Channel Retargeting: Re-Engaging Customers Across Multiple Touchpoints
Learn to retarget with relevance—not repetition.
8️⃣ Omni-Channel Analytics: How to Measure Success and Optimize Your Strategy
Track the right KPIs and analyze customer journeys, not just channel metrics.
9️⃣ Scaling Your Omni-Channel Strategy: Best Practices for Business Growth
Grow without losing consistency, personalization, or speed.
🔟 Future-Proofing Your Marketing: Top Omni-Channel Trends to Watch in 2025–26
Stay ahead with predictions, tools, and shifts in customer expectations.
Sources:
A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works
Mastering Omnichannel Customer Experience: Strategies for the C-Suite
25 Amazing Omnichannel Marketing Statistics Every Marketer Should Know
Global Opportunity Analysis and Industry Forecast, 2023-2032
The State of Omnichannel Shopping – Statistics and Trends
