The Evolution of Marketing Mix: From 4Ps to 9Ps for Business Success

Introduction: The Changing Landscape of Marketing The traditional 4Ps of marketing (Product, Price, Place, and Promotion) have served as the foundation for marketing strategies for decades. However, as consumer behavior, technology, and market dynamics evolved, businesses recognized the need for a more comprehensive and customer-centric approach. This led to the…

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When to Invest in a CDP or CERP: A Guide for Consumer Brands

In a previous post, we had explained the key differences between a CDP (Customer Data Platform) and a CERP (Customer Engagement and Retention Platform). As a follow up to that, we will now briefly explain when consumer brands should deploy a CDOP and when they should invest in a CERP.…

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CDP vs. CERP: Key Differences and How to Choose the Right Tool for Your Brand

Consumer brands globally and in India are significantly investing in marketing automation tools to manage customer expectations online by leveraging insights from their digital behaviour. The two most common tools are a CDP (Customer Data Platform) and CERP (Customer Engagement and Retention Platform). Thanks to a mix of misplaced positioning and low…

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The Email Marketing Conversion Funnel: Stages, Key Metrics, and Strategies to Improve each stage of the funnel

Email marketing is an incredibly powerful tool, but to maximize its potential, it’s crucial to understand the email marketing conversion funnel and focus on key metrics at each stage. In addition to tracking performance across the funnel, deliverability metrics such as domain reputation, IP reputation, inbox rate, and others play…

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AMP Email Benefits

Elevate Your Email Marketing Game with AMP Emails Email marketing continues to be the most effective tool for businesses to communicate with their customers and drive engagement. However, with the ever-evolving digital landscape, traditional static emails may not capture the attention of modern consumers. This is where Accelerated Mobile Pages…

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Which of the Following is a Key Factor in Successful Email Marketing?

Email marketing is one of the most popular marketing strategies that have the potential to increase sales and improve client acquisition and retention. Email marketing services, when used properly, produce an ROI that is nearly twice as high as that of other marketing channels. The company’s email campaign services include…

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Integrated Email Marketing Accelerate Your Business Growth

The Integrated Email Marketing of Kenscio is a comprehensive platform designed for Promotional and Transactional emails, having features like contact list cleaning, database and email platform, Email Intelligence, and Real-Time Personalization. Deliverability Services, Marketing Automation, Creative Services, and end-to-end Campaign management are all part of Kenscio’s service offerings. Get detailed…

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Featured Blogs

The Evolution of Marketing Mix: From 4Ps to 9Ps for Business Success

When to Invest in a CDP or CERP: A Guide for Consumer Brands

CDP vs. CERP: Key Differences and How to Choose the Right Tool for Your Brand

The Email Marketing Conversion Funnel: Stages, Key Metrics, and Strategies to Improve each stage of the funnel

AMP Email Benefits

Which of the Following is a Key Factor in Successful Email Marketing?

Integrated Email Marketing Accelerate Your Business Growth

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