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Email marketing is essential for businesses of all sizes, connecting with customers and promoting products and services. However, with more than half of all email opens occurring on mobile devices, optimizing your emails for mobile is essential to ensure your messages are accessible and engaging for your audience.  Optimizing emails…

A/B testing, also known as split testing, proves to be a powerful method for optimizing email campaigns and maximizing engagement. As an email marketer, you want to ensure that your campaigns effectively drive engagement and conversions. One way to do this is through A/B testing, which involves testing different variations…

Cold emails aim to initiate a new relationship with a potential customer, partner, or employer. It is an effective way to reach new people and expand your network. Cold emails can be used for a variety of purposes, including: Sales: Cold emails can generate new leads and sell products or…

A successful marketing strategy is incomplete without the inclusion of email marketing. Email addresses, however, are not all created equal. Sending emails to invalid or inactive addresses can harm your sender’s reputation and result in poor email deliverability. That’s where email validation comes in. Email validation is verifying the validity…

The world of digital marketing is continuously evolving at a fast pace. With new technologies and platforms being introduced, business leaders look forward to increasing their reach to the global audience through various platforms. Email marketing is one of the profitable ways to connect with your users and clients to…