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Inbound vs Outbound Email – Understanding the Key Differences

Email has revolutionised the way we communicate. In today’s fast-paced business world, email has become an essential tool for communication. With the advent of digital communication, it has become easier to connect with people worldwide. Businesses use two types of emails – inbound and outbound. Inbound emails refer to the…
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Integrating Social Media and Email Marketing

In today’s digital age, social media and email marketing are two powerful tools businesses can use to reach and engage with their audience. Both platforms offer unique advantages, but when combined, they can create a powerful marketing strategy to increase brand awareness, drive website traffic, and boost conversions. In this…
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Tips to Write Effective Promotional Emails

In today’s digital age, email marketing is one of the most effective ways to reach potential customers and promote your business. Email ROI is an impressive $36 for every $1 spent and 89% of marketers use email as the primary channel for generating leads. However, with the influx of emails…
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Key Strategies to Maintain Email Sender Reputation

Email marketing can be an effective way to reach your target audience and promote your brand. However, you must maintain a good email sender reputation to succeed with email marketing. This is because email providers use the sender’s reputation to determine whether or not to deliver your emails to the…
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eCommerce Email Marketing Strategy

eCommerce email marketing is an effective marketing tactic that relies on emails to advertise goods and services to prospective and current clients. It ranges from straightforward to complex or challenging, such as combining many campaigns to boost sales. The primary purpose of email marketing is to increase client confidence and…
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Ways to Increase Customer Engagement in Email Marketing

Focusing on customer engagement is vital to maximizing your email marketing campaigns. Email marketing can be a powerful tool to engage customers and drive business growth. However, with the ever-increasing volume of emails that people receive daily, standing out from the crowd and capturing your target audience’s attention has become…
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Email Marketing Segmentation Benefits and Best Practices

Although one of the oldest forms of digital marketing, Email Marketing is the best way to get in touch with your audience. Its success, though, lies in segmentation, i.e. the ability to deliver relevant emails to people at the most opportune time. Segmentation is key to enhancing your email marketing…
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Guide to Email Optimization for Mobile

Email marketing is essential for businesses of all sizes, connecting with customers and promoting products and services. However, with more than half of all email opens occurring on mobile devices, optimizing your emails for mobile is essential to ensure your messages are accessible and engaging for your audience.  Optimizing emails…
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