7 Tips for Writing Great Emails

A blank email is full of possibilities and potential. You can either seize this opportunity or let it pass you by. The best email content in 2021 involves a focused strategy, a deep understanding of the human mind, along with the willingness to experiment until you discover what works. However,…

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Tips to Optimize Your CDP Platform

An ideal Customer Data Platform captures data from both online and offline sources. It can capture data from websites, social media platforms, CRM, call centers, and mobile apps to name a few. A plethora of data enables marketers to make data-driven decisions throughout the customer journey. Optimizing your CDP platform…

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Unveiling Crucial Email Marketing Metrics: Tracking Key Performance Indicators

Running optimized email marketing campaigns is no easy task. There are many moving parts in building and managing an email marketing campaign, and getting every aspect right requires the proper techniques. Here we’ll take a look at some of the best practices to keep in mind for your email marketing…

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Top 7 Email Design Mistakes

Email design is a tricky feat. There are a lot many things to remember when designing your marketing communication. Here are 7 simple ways to improve your email design. ⏩Mistake 1: Header image not relevant A good header image is the first thing your target audience notices when they open…

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Managing Single Customer View or 360 Degree View of Customer

Single Customer View (SCV), also called a “Golden Record” or a “360-degree Customer View,” is developed by combining customer interactions data from a variety of online and offline sources and then combining them to form a single, reliable record. A Customer Data Platform can help automate this process, also serving…

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Gmail Confirms the Authenticity of Emails with BIMI

Briefly stated, the email will remain a dominant mode of communication for a long time to come, with companies trying to improve email security. According to ITPro, 80% of companies still use email to communicate, and we’ve seen several email-focused companies raise massive funding rounds over the past six months,…

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Providing the Best Customer Experience in an Omni-Channel Environment

We have transitioned from siloed multichannel to connected omnichannel in an instant. It calls for integrating online, offline, and other communication channels available for a business. Regardless of device or medium, engaging and providing services to members, consumers, partners, and constituents is now vital. Furthermore, it is essential to ensure…

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What Marketers Should Look for When Choosing a Customer Data Platform Vendor?

Introduction: The most sought-after tool for a Chief Marketing Officer (CMO) is Customer Data Platform (CDP). According to Gartner’s research, $1.8 billion in venture capital investments were made into CDPs in 2019. Increasingly, vendors are offering or acquiring their CDP solutions, which will grow the CDP market from $2.4 billion…

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Decoding Email Marketing’s Reign as the King of Digital Communication

For over a decade, email marketing has been the King of direct marketing channels! It’s a great way to move consumers through your conversion funnel. Moreover, it’s less expensive, easier to track and more scalable than other digital channels. It also gives you a backup plan should other channels fail. …

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Blog

7 Tips for Writing Great Emails

Tips to Optimize Your CDP Platform

Unveiling Crucial Email Marketing Metrics: Tracking Key Performance Indicators

Top 7 Email Design Mistakes

Managing Single Customer View or 360 Degree View of Customer

Gmail Confirms the Authenticity of Emails with BIMI

Providing the Best Customer Experience in an Omni-Channel Environment

What Marketers Should Look for When Choosing a Customer Data Platform Vendor?

Decoding Email Marketing’s Reign as the King of Digital Communication

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