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Marketing Strategy

How Micro-Moments Fuel Omni-Channel Growth

Silent Conversions: How Micro-Moments Fuel Omni-Channel Growth

“Not every conversion starts with a click; some begin with curiosity.” Today’s customers make decisions not in linear stages. They interact with your brand in subtle but impactful ways hovering over a button, watching the first few seconds of a video, reading a single product review. These aren’t throwaway actions;…
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Attribution Models & Data Integrity Risks in Multi-Channel Marketing

The Hidden Risks in Retargeting Campaigns: A Security Perspective

Retargeting campaigns are a staple in modern digital marketing, they’re the secret sauce behind those eerily relevant ads that follow you around the internet. Done right, retargeting boosts conversion rates, re-engages lost leads, and maximizes ad spend efficiency. But beneath the surface lies a set of security and privacy risks…
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Attribution Models & Data Integrity Risks in Multi-Channel Marketing

Marketing Attribution Models and Data Integrity Risks

As someone who has spent years working with Indian mid-sized businesses, I’ve seen firsthand how marketing attribution can make or break a campaign especially when email marketing and automation platforms like Clevertap and Growlytics are involved. Attribution isn’t just about assigning credit; it’s about understanding the customer journey, optimizing touchpoints,…
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MeitY DPDP guidelines 2025

Summary of MeitY’s Digital Personal Data Protection (DPDP) Guidelines

The Ministry of Electronics and Information Technology (MeitY), unveiled the Draft Digital Personal Data Protection Rules (“DPDP Rules”).  The Draft DPDP Rules addresses key issues such as consent management, rights of data principals, security measures while handling personal data of a child, data security, and procedures for handling data breaches.…
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Email Authentication for Marketers

Secure Email Marketing: SPF, DKIM, DMARC Explained for Marketers

Email marketing is still one of the highest-ROI channels for customer engagement but it’s also one of the easiest to get wrong from a security and deliverability standpoint.I’ve seen campaigns with brilliant creative, perfect segmentation, and irresistible offers fail spectacularly  not because of the content, but because the emails never…
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