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Marketing Attribution Models & Data Integrity

Marketing Attribution Models and Data Integrity Risks

As someone who has spent years working with Indian mid-sized businesses, I’ve seen firsthand how marketing attribution can make or break a campaign especially when email marketing and automation platforms like Clevertap and Growlytics are involved. Attribution isn’t just about assigning credit; it’s about understanding the customer journey, optimizing touchpoints,…
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Email Authentication for Marketers

Secure Email Marketing: SPF, DKIM, DMARC Explained for Marketers

Email marketing is still one of the highest-ROI channels for customer engagement but it’s also one of the easiest to get wrong from a security and deliverability standpoint.I’ve seen campaigns with brilliant creative, perfect segmentation, and irresistible offers fail spectacularly  not because of the content, but because the emails never…
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Email Campaign Ready for Dark Mode

Designing Emails for Nighttime Readers with Dark Mode

Dark mode has become a significant trend in digital design, with a substantial portion of users preferring it for various reasons. As of 2022, approximately 35% of email opens were in dark mode, indicating its growing adoption. For email marketers, optimizing campaigns for dark mode is essential to ensure readability,…
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Kenscio is your trusted partner for email marketing success.

Part 10: Partnering with Kenscio: Your Path to Email Success

Elevate Your Email Marketing with Kenscio Email marketing is more than just sending messages—it’s about building meaningful connections, driving engagement, and delivering measurable results. At Kenscio, we bring innovation, expertise, and data-driven strategies to help businesses thrive in the competitive email marketing landscape. With over 200 billion emails sent, 500+…
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