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Email

How to Use Email in Your Omnichannel Marketing Strategy

Reimagine Email in Your Omni-Channel Strategy

In today’s real-time world of push notifications, WhatsApp reminders, and chatbot prompts, email might feel slow or outdated. But that assumption is costing brands big opportunities. The issue isn’t with email, it’s how it’s used. Outdated email strategies rely on: One-size-fits-all blasts Isolated sequences Static calendars without context When integrated…
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Attribution Models & Data Integrity Risks in Multi-Channel Marketing

Marketing Attribution Models and Data Integrity Risks

As someone who has spent years working with Indian mid-sized businesses, I’ve seen firsthand how marketing attribution can make or break a campaign especially when email marketing and automation platforms like Clevertap and Growlytics are involved. Attribution isn’t just about assigning credit; it’s about understanding the customer journey, optimizing touchpoints,…
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Email Authentication for Marketers

Secure Email Marketing: SPF, DKIM, DMARC Explained for Marketers

Email marketing is still one of the highest-ROI channels for customer engagement but it’s also one of the easiest to get wrong from a security and deliverability standpoint.I’ve seen campaigns with brilliant creative, perfect segmentation, and irresistible offers fail spectacularly  not because of the content, but because the emails never…
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Email Campaign Ready for Dark Mode

Designing Emails for Nighttime Readers with Dark Mode

Dark mode has become a significant trend in digital design, with a substantial portion of users preferring it for various reasons. As of 2022, approximately 35% of email opens were in dark mode, indicating its growing adoption. For email marketers, optimizing campaigns for dark mode is essential to ensure readability,…
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