Project Information
The Challenges
The client heavily relied on email as their primary means of communication with their extensive and varied customer base. They utilized email to engage with potential new customers, negotiate deals with existing ones, promote special offers, cultivate brand loyalty, expand their subscriber list, and maintain their current user base.
Clients have encountered the following challenges:
-
Effectively handling the quality of your lists
-
Establishing and overseeing the reputation of your domains and IP addresses
-
Onboarding to an Email Service Provider (ESP) and integrating it with your existing Customer Data Platform (CDP)
-
Determining the optimal time to communicate with your entire subscriber base and enhance their engagement.
Kenscio Offered the following Solutions for the Customers
-
Offering services for maintaining clean and organized email lists
-
Implementing industry-standard practices for effective emailing and deliverability
-
Integrating SMTP and call-back features to ensure smooth deployment of emails
-
Ensuring that all campaign emails are seamlessly integrated with the CDP platform, resulting in higher chances of landing in the primary inbox
-
Continuously monitoring, reviewing, and strategizing to enhance engagement levels
Campaign Execution
A thorough examination was undertaken to customize the material, which included scrutinizing for spam, forecasting the effectiveness of subject lines, assessing the performance of sub-headers, and guaranteeing engaging context and content. An extensive assessment of inbox deliverability was conducted to uncover the factors contributing to the absence of successful inbox delivery.
-
To guarantee that mailers were delivered to both the Inbox and Primary tab during the initial warm-up phase, we took the necessary measures.
-
We created active audience segments and further divided them into logical groups. Through A/B testing of subject lines and content, we ensured accurate placement in the inbox.
-
We continuously monitored and updated the client as required, aiming to provide a superior level of customer service experience.
-
The focus on real-time monitoring and adjustments aimed to improve the overall customer service experience.
Results
The campaign’s objectives were effectively met, leading to favorable outcomes. The client was extremely satisfied with the campaign’s ability to achieve crucial goals in the business.
Performance in the Top Campaign
Traction of the Campaign (Kenscio Driven Growth)
Conclusion:
The collaboration between Kenscio and the client successfully addressed the challenges faced in email communication and delivered impressive results. With increased email deliverability, enhanced engagement metrics, and substantial growth in active user base and customer retention, the partnership between Kenscio and the client has laid a solid foundation for sustained success and continued growth in the future.