Project Information
The Challenges
The client encountered difficulties convincing users to embrace their groundbreaking and invaluable financial offerings. They were assigned to market their brand and financial products to potential customers, especially in fiercely competitive markets. Consequently, it became imperative to educate potential customers about the advantages of our products. Additionally, we had to address concerns regarding data privacy and security while also ensuring transparency for customers regarding their data usage.
The clients faced the following challenges mentioned below:
About the Campaign
At Nippon India Mutual Fund, we have observed that many investors halt their investments during market downturns and instability caused by various economic factors or unfavorable global events, including pausing or canceling their Systematic Investment Plans (SIPs). Unfortunately, this behavior hampers the investor’s overall wealth-creation journey. We aim to bring about a change in this mindset.
We aim to digitally communicate the most prudent response to investors regarding volatile market conditions, which is as follows:
Utilizing an ad-hoc campaign strategy with a fixed mailer in this scenario proved to be harmful since it required manual intervention and took 3 to 4 hours to create and deploy the workflow. During this timeframe, the markets could either close or experience changes, rendering the campaign irrelevant and outdated. Additionally, the static mailer would not accurately display the current Sensex value upon opening the email.
However, our automated workflow eliminated manual intervention, resulting in an almost instant time to market. Our technologically advanced workflow, integrated with real-time APIs, calculates the difference in Sensex points from the previous day and promptly triggers the email campaign.
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The client's main challenge was to expand their brand's reach to a broader audience, and the primary goal of this campaign was to attract new customers.
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Creating awareness about the client's range of products and services proved to be a difficult task. Promoting their financial products to the general public was a significant obstacle for the client.
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Through this campaign, the client aimed to showcase their portfolio to the public and present their offerings in a more targeted manner.
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The client was transparent about sharing their results and progress. They wanted to provide their users with transactional data to increase transparency in their operations, as they believed that being more accountable would attract a larger customer base.
Objectives of the Campaigns:
Kenscio worked with specific objectives mentioned below:
Kenscio Offered the Following Solutions for the Clients:
Execution of the Campaign
Team Kensio developed and implemented a template content to enhance engagement and Shortest Turn Around Time .
Results
Engagement : The comprehensive and goal-oriented initiative undertaken by the Kenscio team successfully fostered extensive user interaction.
Conclusion
The collaboration between Kenscio and the client yielded remarkable results in overcoming various challenges and achieving key objectives in their marketing campaign. Through strategic planning and innovative solutions, Kenscio effectively expanded the client’s brand reach, promoted their financial products, and enhanced transparency with users.