Project Information
Client Overview
Simpliaxis is a well-established and globally recognized training provider. It offers diverse course offerings and a proven track record of delivering high-quality, impactful training programs. Through its global reach and impact, Simpliaxis offers curated courses enrolled from 100+ countries.
Challenges Faced
The client faced the following challenges as mentioned below:
The clients were looking forward to deploying the mailers to attract and engage the target
audience to encourage them to enroll in professional courses for skill enhancement. During the campaign, the mailers were landing in promotions, affecting the campaign’s overall performance, specifically the open rate and click-through rate. As a result, it affected the lead conversions.
Kenscio Offered the following solutions for the clients:
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Dedicated Systems for High-Volume Emails: We implemented dedicated systems designed to handle and efficiently manage large volumes of email traffic.
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Customized Warmup Plan: We developed a tailored warmup plan to increase the volume of emails sent, allowing the email systems to build a positive reputation and ensuring that our emails consistently reached recipients' inboxes.
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Adherence to Best Email Practices: Adhering to industry best practices for email marketing, we improved the ratio of email deliverability.
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Enhanced Email Deliverability: Through continuous monitoring and optimization, we achieved higher deliverability rates. We increased the percentage of emails landing in the inbox, reducing bounce rates and minimizing the risk of getting spam.
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Improved Conversions and Increased Volumes: Our strategic and customized warm-up plans and adherence to best email practices increased the volume of emails sent. This led to higher engagement and improved conversion rates
Execution
- Campaign Management: We managed email campaigns on behalf of the client to increase the daily email volume and build a strong sender reputation.
- Subject Line and Preheader Optimization: We improved open rates and overall engagement by continuously testing and refining subject lines and preheaders.
- Ongoing Monitoring: We provided regular and comprehensive monitoring of email campaigns to identify and address any issues to maintain optimal performance and deliverability.
- Training and Consultation: Our team conducted training sessions with the client, equipping them with the skills to manage their email campaigns.
Result of the Campaign
Conclusion:
Conclusion
Kenscio’s partnership with Simpliaxis has significantly boosted the effectiveness of Simpliaxis’s email marketing campaigns. To address key challenges, Kenscio introduced dedicated email systems, a thorough warmup strategy, and industry best practices to ensure optimal email delivery. This collaboration underscores the transformative power of expert intervention, demonstrating Kenscio’s pivotal role in elevating email marketing performance and driving enhanced engagement and conversion rates for Simpliaxis.