Kenscio

Shine

shine job portel 635x635

Project Information

Shine
Recruitment Portal
Low email CTR and conversions due to poor deliverability and engagement challenges.
Kenscio enhanced sender reputation, inbox placement, and segmentation
Satisfied!!!
Boosting Email CTR and Conversions for India’s Leading Recruitment Portal

About the Company

We are India’s second largest online job portal with 3.4 crore candidate landmarks and have more than three lakhs latest job vacancies from leading companies. Founded in 2008, we have become a prominent name in the recruitment industry over the past decade.
While most job portals only focus on getting candidates the next job, our focus is on the entire career growth of candidates. To this end, we have launched India’s most important career skills site for working professionals with over 500+ courses & certifications.
As the industry shifts towards mobile, we are leading the transition and are the fastest-growing job portal on mobile devices, witnessing a 100% YOY growth in mobile traffic and offering on-the-go jobs through the app.

Challenges

Running a campaign for email marketing is quite challenging. Right from automation to campaign management, many things go parallel. As a leading portal in the recruitment industry, the clients were looking forward to making the most out of email marketing as a part of their marketing campaigns.
Our brand has a vast user base, which has expanded in vast demographics & geographies across the nation.

The existing challenges that the client had to face are mentioned below:-

Objectives

Execution

Outcome

Conclusion

A customized and segmented campaign hosted by the Kenscio team helped to generate significant engagement with job-seekers.
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