Kenscio

Scaler

Ed-Tech Scaler Academy 635x635

Project Information

Scaler
eTech
Mailers landing in promotions tab and low engagement
Forming engaged audience segments, A/B tests, real-time monitoring
Satisfied!!!
Tackled low engagement issues with innovative solutions for primary tab inbox placement, A/B testing and real-time monitoring

The Challenges

Scaler Academy relies on email marketing to establish communication with professionals and encourage them to enroll in various professional courses. The challenge was to ensure primary tab placement for emails throughout the campaigns.

Clients have encountered the following challenges:

Kenscio Proposed the following Solutions for the Campaign

The clients were looking forward to deploying the mailers to attract and engage the target 

audience to encourage them to enroll in professional courses for skill enhancement. During the campaign, the mailers were landing in promotions, affecting the campaign’s overall performance, specifically the open rate and click-through rate. As a result, it affected the lead conversions.

Kenscio Offered the following solutions for the clients:

Results

The campaigns produced the desired outcomes and achieved positive results. The client expressed satisfaction with the campaign’s success in accomplishing significant objectives.

Consistent Performance

Conclusion:

Campaign Metrics

Kenscio successfully addressed the challenge of email deliverability, particularly ensuring primary tab placement for their campaigns. By implementing strategic solutions such as segmenting engaged audiences, conducting A/B tests, and closely monitoring campaign performance, Kenscio significantly improved Scaler’s email marketing outcomes.
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