Project Information
Hexagon
Software
UC event awareness and increase attendee
End-to-end managed marketing services tailored to enhance UC event
Satisfied!!!
Boost Hexagon UC Event Awareness & Engagement: Comprehensive Marketing Solutions for Increased Attendee Turnout
The Challenges
Brand advocacy is relatively new, and promoting it globally through digital means was quite challenging. Our client sought our assistance in establishing their online presence and increasing their popularity through digital and social media marketing. Our main challenge was leveraging social media’s influence to enhance brand recognition and generate authentic leads.
About the Campaign
Team Kenscio worked on the specific objectives below
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Achieve promptness in fulfilling technology's promise.
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Establish connections within a community of professionals from various sectors, including executives, engineers, product developers, CAE specialists, partners, and academics.
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Build a strong team dedicated to technological advancements and successful project delivery.
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Interact with the audience across all social media platforms and landing pages using chatbots, hero banners, and other engaging elements.
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Offer a chance to delve into the latest developments in the field of design and engineering.
Team Kenscio offered the following Solution to the client:
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Select the theme for social and digital marketing.
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Create monthly calendars for active content and marketing strategy with paid and organic promotions.
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Group engagement and post sharing with a target audience with the help of business polls, linked pages, and more.
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Bi-weekly email campaigns handling key points about client's offerings.
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Proactive post-campaign marketing strategy with a feedback survey and other details.
There were multichannel end-to-end marketing actions to enhance the effectiveness of the Campaigns:
Execution of the Campaigns
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* To begin, we initiated a thorough examination of the industry through a step-by-step competitive analysis. This analysis served as the foundation for developing the theme and aesthetic branding. Subsequently, we constructed a comprehensive marketing plan based on these findings.
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* Marketing strategists worked simultaneously on developing a comprehensive marketing plan that encompassed both organic and paid strategies. This included engagement through social media, email, and the company's website. With a well-defined concept and strategy in place, we created a landing page.
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* The design and HTML experts proactively built an intuitive interface for the webpage and digital collaterals. They optimized the web pages by incorporating chatbots, pop-ups, hero banners, social media promotions, and paid advertisements.
The outcome of the Campaign
The team succeeded by employing innovative thinking, implementing a strategic marketing plan that included paid advertising, and sharing compelling organic content. These efforts resulted in multiple successful engagements and ultimately led to positive outcomes for the client.
Conclusion
Kenscio successfully navigated the challenges of establishing brand advocacy for the client in the digital realm. The results were quite impressive across multiple platforms like Linkedin and Facebook, underscoring the effectiveness of our multichannel marketing approach. This success highlights the importance of innovative thinking and comprehensive strategies in driving digital brand advocacy and achieving tangible outcomes for our clients.