Project Information
Zepto
eCommerce
High abandoned cart rate and low email engagement
Personalized campaigns for customer engagement, retention, and acquisition
Appreciated
Increased purchase orders by 40% and boosted in-app conversions to 75%
About the Client
Country Bean is a leading coffee brand in India that sells instant and filter coffee, as well as drinkware, hot chocolate, and other items both offline and online.
Clients have encountered the following challenges:
Objective of the Campaign
Solutions Offered to the Client
The following solutions were offered to the client:
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Designed various journeys and campaigns to monitor consumer progression throughout the funnel, from subscription to order placement.
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Utilized Growlytics to drive customer retention and acquisition
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Created numerous journeys to boost conversions and monitor customer inactivity to retain customers
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Tracked customer behavior and improved user retention rates
Outcomes of the Campaign
The collaboration between Country Bean and Growlytics yielded substantial results:
Conclusion:
The collaboration between Kenscio and the client successfully addressed the challenges faced in email communication and delivered impressive results. With increased email deliverability, enhanced engagement metrics, and substantial growth in active user base and customer retention, the partnership between Kenscio and the client has laid a solid foundation for sustained success and continued growth in the future.