Project Information
Caratlane
eCommerce(Jewelry Brand)
Low Inboxing and Email Open Rate
Improving IP reputation, A/B testing and real time monitoring
Satisfied!!!
eCommerce Email Success: Improve Deliverability & Open Rate Optimization
The Challenges
Being the largest online jewelry platform, the brand heavily relied on emails for business operations. Consequently, ensuring these emails were successfully delivered to the customers’ inboxes posed a persistent challenge.
-
Ensuring optimal user experience posed a significant challenge.
-
Reduced Open Rate: The open rate of emails decreased due to monotonous subject lines, spam, and readability problems.
-
Ensuring INBOX Deliverability: Ensuring that emails reached the Inbox instead of being marked as spam was a hurdle that impacted campaign effectiveness.
-
The readability of the text and preheader/subtext presented an additional challenge.
Kenscio Proposed the following Solutions for the Campaign
-
Disrupt the crowded landscape of email communications between the brand and its users.
-
Engage with a wider audience to encourage more online orders.
-
Enhance deliverability by considering factors such as location and other relevant criteria.
-
Create a seamless customer experience to foster stronger brand-customer connections.
-
Boost lead generation by improving the open and click-through rates (CTR).
-
Monitor and track deliverability.
-
Maintain infrastructure and IP integrity.
Campaign Execution
A detailed analysis was conducted to personalize the content, which involved checking for spam, predicting subject lines, evaluating sub-header performance, and ensuring appealing context and content. A comprehensive audit of inbox deliverability was carried out to identify the reasons behind the lack of successful inbox delivery.
-
Improving the reputation of IP and domain from a low level to a high level.
-
Execute and monitor warm-up plans to scale up the volume of emails.
-
Ensuring email list hygiene – Time-triggered & automated list cleaning (Effective segmentation).
-
Subject line comparison and content score check to gauge email campaign performance.
-
Monitoring and analyzing Hotmail SNDS (Smart Network Data Services).
-
Alerting for spam and blacklisting and taking measures to suppress potential spam traps.
-
Evaluating email campaign performance in real-time, including email deliverability, open rate, read rate, delete without being read rate, and subscriber engagement level.
solution
Following the address of the challenges, significant improvements were observed during the campaign execution.
Results
The campaigns yielded the desired results and achieved favorable outcomes. The client expressed contentment with the success of the campaign in meeting important goals.
Campaign Metrics
Conclusion:
This case study demonstrates the power of strategic planning, successful implementation, and ongoing monitoring in overcoming marketing obstacles and significantly enhancing the performance of email campaigns while also increasing client satisfaction.