Kenscio
+91 8088029029
+91 8088029029
+91 8088029029

Blog

Providing the Best Customer Experience in an Omni-Channel Environment

We have transitioned from siloed multichannel to connected omnichannel in an instant. It calls for integrating online, offline, and other communication channels available for a business. Regardless of device or medium, engaging and providing services to members, consumers, partners, and constituents is now vital. Furthermore, it is essential to ensure…
Read Article

Why is Customer Data Platform (CDP) So Relevant?

In today’s business world, collecting data and converting it to actionable information is essential for success. According to Forbes, 93% of marketers believe that using customer data as the basis for campaigns can effectively address their business challenges.   With CDP, companies can get unified and actionable customer data across…
Read Article

Maximizing ROI: Increasing Conversion Rates in Email Marketing

One of the most profitable ways of digital marketing is email marketing. Emails can give you a severe ROI (up to 3,800%), but only if your audience converts effectively. Through continuous optimization of your email campaigns, you can boost conversion rates and achieve more significant results from your email marketing…
Read Article

7 Email Campaign Management Tips

Email campaign management has taken several turns, especially during 2020. According to a source, 290+ billion emails get sent daily. The number of emails may rise to 347+ billion by 2023. A question arises here: How can My Email Campaign Become Successful? Inquire with questions: • How can you make…
Read Article

Ways to Improve Your Email Deliverability

To run a successful email campaign, the most crucial aspect is your email deliverability. Email deliverability refers to the ability to deliver emails to subscribers’ inboxes. Your email marketing campaign may fail if it doesn’t reach your intended audience – no matter how good the content or design is or…
Read Article

Five Trends to Enhance your Email Marketing

As the pandemic heightened, businesses had to re-evaluate their strategies and reach out to their existing customers. New working hours, online opportunities, virtual events, etc., became the main channel to inform people via email. Do you think the changes of 2020 will change the way you approach email? In order…
Read Article

Creating Dynamic Emails with Google AMP

As soon as Google announced AMP-powered Emails earlier this year, the industry got a massive jumpstart! Accelerated Mobile Pages or AMP-powered emails are all set to revolutionize the methods of conventional email marketing. Brands like Booking.com and Pinterest are already accelerating their email marketing with Google AMP technology. However, there…
Read Article