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eCommerce Email Marketing Strategy

eCommerce email marketing is an effective marketing tactic that relies on emails to advertise goods and services to prospective and current clients. It ranges from straightforward to complex or challenging, such as combining many campaigns to boost sales. The primary purpose of email marketing is to increase client confidence and…
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Ways to Increase Customer Engagement in Email Marketing

Focusing on customer engagement is vital to maximizing your email marketing campaigns. Email marketing can be a powerful tool to engage customers and drive business growth. However, with the ever-increasing volume of emails that people receive daily, standing out from the crowd and capturing your target audience’s attention has become…
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Email Marketing Segmentation Benefits and Best Practices

Although one of the oldest forms of digital marketing, Email Marketing is the best way to get in touch with your audience. Its success, though, lies in segmentation, i.e. the ability to deliver relevant emails to people at the most opportune time. Segmentation is key to enhancing your email marketing…
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Guide to Email Optimization for Mobile

Email marketing is essential for businesses of all sizes, connecting with customers and promoting products and services. However, with more than half of all email opens occurring on mobile devices, optimizing your emails for mobile is essential to ensure your messages are accessible and engaging for your audience.  Optimizing emails…
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How To Write Cold Emails That Get Better Response

Cold emails aim to initiate a new relationship with a potential customer, partner, or employer. It is an effective way to reach new people and expand your network. Cold emails can be used for a variety of purposes, including: Sales: Cold emails can generate new leads and sell products or…
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Benefits of Email Verification

A successful marketing strategy is incomplete without the inclusion of email marketing. Email addresses, however, are not all created equal. Sending emails to invalid or inactive addresses can harm your sender’s reputation and result in poor email deliverability. That’s where email validation comes in. Email validation is verifying the validity…
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11 Tips To Get More Email Subscribers

The world of digital marketing is continuously evolving at a fast pace. With new technologies and platforms being introduced, business leaders look forward to increasing their reach to the global audience through various platforms. Email marketing is one of the profitable ways to connect with your users and clients to…
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