Unleashing the Benefits of Real-Time Engagement with WhatsApp Marketing
Businesses worldwide are taking various measures to scale up their business globally. According to Moengage, there is a massive base of 2 Billion Active Monthly Users across the globe. WhatsApp has emerged as one of the best platforms to promote your business on a global scale.
Business owners use WhatsApp to communicate with their consumers about their products and services. Using Whatsapp to send promotional content allows business owners to win the trust of their customers. In 2021, it is estimated that WhatsApp Business generated around 1.2 billion U.S. dollars in revenue worldwide.
WhatsApp marketing can be a powerful tool for businesses looking to connect with their audience in a more direct and immediate manner. Overall, WhatsApp marketing is a very effective and affordable way for businesses to reach their target audience, build relationships, and generate leads and sales. Here are several benefits of using WhatsApp for marketing:
What are the Whatsapp Marketing Benefits?
There are many benefits of Whatsapp opening promotional content. Some of them are mentioned below:-
⏩Instant Mode of Communication: One of the key benefits of using WhatsApp for business is the ability to communicate directly with your customers. The app offers a simple and convenient way to answer customer’s queries, provide support, and address concerns. Using WhatsApp to communicate with your customers can build trust and strengthen your relationship.
⏩Improved Conversion Rates: Having the right channel for initial contact is crucial to establish an everlasting bond with your clients. It is irritating to attend calls or go through emails every time. You can create groups or broadcast lists to send out messages to all your customers at the same time.
This can be an effective way to incentivize customers and drive sales. You can even create exclusive offers for WhatsApp users to encourage more people to join your list. According to a study, customers respond to 40% of WhatsApp messages sent by businesses.
⏩Enhanced Customer Service: WhatsApp can also be a great tool for customer service. You can quickly address any concerns and issues by providing direct communication between your business and your customers. Providing quick and effective customer service will help build customer trust and loyalty.
⏩Reduced Marketing Costs: WhatsApp allows businesses to send messages to their customers for free or at a very low cost. This is much more cost-effective than traditional marketing methods such as direct mail or advertising. Tools are available to automate WhatsApp messaging, allowing businesses to save time and resources on manual messaging. This can also help to reduce the cost of marketing efforts.
Strategy for WhatsApp Marketing
Here are some tips to help you craft your WhatsApp marketing strategy and get great results:-
⏩Identify your Goals: It is essential to identify your marketing objectives. Taking this step will help you to focus your attention on the meaningful activities that are required to scale up your business. Start by identifying the pain points and by revising the marketing funnel. Think of the business goals you can accomplish with the help of WhatsApp marketing strategy.
For example, if your business struggles to retain customers, you can handle them by sending promotional messages through WhatsApp.
⏩Know Your Target Audience: Knowing your target audience is the key to success. You can create your customer profile and update them with your upcoming products and services.
You can also use the JTBD (Jobs To Be Done) framework to understand the customer’s expectations and the output you expect from your business.
⏩Introduce the Business App: In the fast-changing digital era, coping with your hard-core competitors in the market is crucial. Whats App has introduced a stand-alone application with extra features to fulfill the organizational goals and requirements. Owners can create a business profile along with catalogs, labels etc. You can also automate the replies and analyze the statistics.
⏩Create Brand Awareness: Creating brand awareness is easy now. You can quadruple the same through WhatsApp marketing. Creating a brand persona lets you know about the market traits, attitudes, and brand value of your organization.
Create a personality for your brand and explore the meaningful traits of your customers and create wonders for you in future.
⏩Provide Unmatched Customer Service: Customers seek messaging apps to get brand support. WhatsApp allows you to get queries from customers with real-time support. Having WhatsApp for customer support will help you retain customers and gain loyalty of the old ones.
Final Thoughts
In today’s highly competitive digital era, WhatsApp opening promotional content is one of the best tools to reinforce your brand in the market and build a long-lasting relationship with your customers. It is highly recommended to master all channels to show your brand presence and extend the best services for your customers.
Business owners can try Facebook and Telegram messaging to empower their marketing strategy through the mail and push notifications.
In the highly competitive market, it is important to establish strong links to bridge the gap between the consumers and your company. Kenscio offers exceptional support to promote your business through WhatsApp.
Do connect with the experts at Kenscio to explore more!
