How to Pick a Website Development Platform for Your Business

Things to Consider While Picking a Website Development Platform for Your Business 2020 is the year of drastic changes, one of the changes includes going online for small and medium businesses like yours. As of April 2020, Google processes over 3.5 billion searches per day. Also, a business spending $1…

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Creating A Marketing Strategy In Your Business Plan

A Game Plan Most Businesses Are Considering We all know how ambitious 2020 looked until December 2019 for most businesses. We also know that the pandemic really shook us all. However, very few brands decided to step up their game plan and go forth with marketing strategies like omnichannel to…

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How Mobile Apps Help Businesses?

10 Ways Mobile App Can Help Your Business Data is now the “Most Valuable Commodity” in the world, surpassing oil in 2018. This marks the beginning of The Digital Era where you can access any data, anytime, anywhere. Since then, usage of mobile devices is seemingly increasing. According to…

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Boredom Creates Creativity

Boredom Leads to Creativity I have long accepted boredom as an effective productivity tool for the workplace, and research supports the idea. Being bored is a big no-no, especially at work. There’s nothing more terrible than being bored at your desk on a Monday afternoon only to realize there…

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Importance of Brand Positioning

How Strong Brand Positioning Helps to Increase Your Business Performance? Brand positioning is a crucial aspect of a company’s overall marketing strategy. It involves creating a unique and distinctive image of a brand in the minds of the target audience. The brand only has as much energy as the brand…

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Psychology Behind Logo Design: Crafting Effective Visual Identities

The Psychology of Logo Design: Exploring Fonts, Colors, and Shapes Behind every sign, emblem, and logo is a secret language. There are visual perception roadmaps that encourage us to feel a specific way. Every form, color, and curvature may elicit various emotional responses that correspond to our wants and aspirations.…

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How to Design Content-first Web Design for Better User Experience

Steps to Create Content-first Design for Better User Experience Creating a conversation with users is the basis of each digital experience. Words, tone, and even gestures are all part of a conversation. If we do not look at the initial conversation’s subject, we will fail to engage in a conversation…

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Which of the Following is a Key Factor in Successful Email Marketing?

Key Factors for a Successful Email Marketing Email marketing is one of the most popular marketing strategies that have the potential to increase sales and improve client acquisition and retention. Email marketing services, when used properly, produce an ROI that is nearly twice as high as that of other marketing…

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Successful Virtual B2B Event Marketing for Hexagon

Successful B2B Event Marketing for Hexagon About Hexagon: Hexagon is a global leader in sensor, software and autonomous solutions. The company puts data to work to boost efficiency, productivity, and quality across industrial, manufacturing, infrastructure, safety, and mobility applications. Hexagon’s technologies are shaping urban and production ecosystems to become increasingly…

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