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Creating A Marketing Strategy In Your Business Plan

We all know how ambitious 2020 looked until December 2019 for most businesses. We also know that the pandemic really shook us all. However, very few brands decided to step up their game plan and go forth with marketing strategies like omnichannel to keep the business running. The pandemic we’re…
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10 Ways Mobile App Can Help Your Business

Data is now the “Most Valuable Commodity” in the world, surpassing oil in 2018. This marks the beginning of The Digital Era where you can access any data, anytime, anywhere. Since then, usage of mobile devices is seemingly increasing. According to research, an average person in The United States spends…
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Boredom Creates Creativity

I have long accepted boredom as an effective productivity tool for the workplace, and research supports the idea. Being bored is a big no-no, especially at work. There’s nothing more terrible than being bored at your desk on a Monday afternoon only to realize there are still 4 more hours…
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Importance of Brand Positioning

Brand positioning is a crucial aspect of a company’s overall marketing strategy. It involves creating a unique and distinctive image of a brand in the minds of the target audience. The brand only has as much energy as the brand owner puts into it. It takes coordinated efforts of several…
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Successful Virtual B2B Event Marketing for Hexagon

About Hexagon: Hexagon is a global leader in sensor, software and autonomous solutions. The company puts data to work to boost efficiency, productivity, and quality across industrial, manufacturing, infrastructure, safety, and mobility applications. Hexagon’s technologies are shaping urban and production ecosystems to become increasingly connected and autonomous – ensuring a…
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