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Sunny Kumar

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Email Marketing Segmentation Benefits and Best Practices

Although one of the oldest forms of digital marketing, Email Marketing is the best way to get in touch with your audience. Its success, though, lies in segmentation, i.e. the ability to deliver relevant emails to people at the most opportune time. Segmentation is key to enhancing your email marketing…
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Guide to Email Optimization for Mobile

Email marketing is essential for businesses of all sizes, connecting with customers and promoting products and services. However, with more than half of all email opens occurring on mobile devices, optimizing your emails for mobile is essential to ensure your messages are accessible and engaging for your audience.  Optimizing emails…
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How To Write Cold Emails That Get Better Response

Cold emails aim to initiate a new relationship with a potential customer, partner, or employer. It is an effective way to reach new people and expand your network. Cold emails can be used for a variety of purposes, including: Sales: Cold emails can generate new leads and sell products or…
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Benefits of Email Verification

A successful marketing strategy is incomplete without the inclusion of email marketing. Email addresses, however, are not all created equal. Sending emails to invalid or inactive addresses can harm your sender’s reputation and result in poor email deliverability. That’s where email validation comes in. Email validation is verifying the validity…
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Why Your Brand Needs a Mobile App (with examples)

We all know how 2020 helped boost digitalization globally. The same way, mobile applications got a boost and are trending this 2021. It’s time you become more close to your users with a custom-built app. Your brand may be a small business or a global company; we all stand with…
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Why Mobile Friendly Website Is Important

The importance of having a mobile-friendly website will be crystal clear to you by the conclusion of this brief article.  What Exactly Is a Mobile-Friendly Website? A mobile-friendly website shows appropriately on mobile and hand-held devices like your iPhone, Android, or Blackberry, as well as your iPad and tablet.  Mobile-friendly…
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Successful B2B Content Marketing Strategy

A B2B content marketing strategy is intended to introduce you to your potential customer and address their needs, so as to drive them to learn more about your company. Your content should generate a sense of affinity in your audience so as to encourage them to choose you rather than your competition…
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