Email authentication protocols like DKIM, SPF, DMARC

Series Blog Post 3 of 10: Mastering Email Authentication – DKIM, SPF, DMARC, and BIMI

Did you know that 90% of cyberattacks begin with phishing emails? For businesses relying on email marketing, failing to implement robust email authentication can expose your brand to spoofing and phishing attacks, damaging your reputation and customer trust. Thankfully, protocols like DKIM, SPF, DMARC, and BIMI offer a powerful defense,…

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Series Blog Post 2 of 10: Building a Strong Sender Reputation – Best Practices in the Age of Stricter Regulations

Did you know that nearly 45% of emails are flagged as spam due to sender reputation issues? In today’s email marketing world, maintaining a strong sender reputation is more important than ever. With increasing scrutiny from email providers and stricter regulations, even a small misstep can lead to your emails…

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Series Blog Post 1 of 10: The Email Deliverability Landscape: A Comprehensive Overview

Imagine this: You’ve spent hours crafting the perfect email campaign—personalized subject lines, stunning visuals, and compelling CTAs—only to find it languishing in spam folders. Frustrating, isn’t it? This scenario is all too common in today’s digital age, where inboxes are crowded, and spam filters are stricter than ever. The challenge…

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Your Guide to Mastering Email Deliverability

Mastering Email Deliverability and Performance: A Comprehensive Guide

Email marketing remains a powerful tool for businesses to connect with their audience. However, to ensure your messages reach the inbox and drive results, it’s crucial to master email deliverability and performance. This comprehensive guide will delve into the key factors that influence email deliverability, provide actionable tips for optimization,…

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The Complete Guide to Email List Cleaning: Best Practices to Choose the Right Cleaner

Email marketing is one of the most effective communication strategies worldwide. With an increasing volume of emails, maintaining a clean and efficient email list is of prime importance for working professionals. As businesses across the globe continuously strive to connect with audiences, the importance of an email list cleaner cannot…

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Enhancing the Customer Journey with SMS Marketing

Elevating the Customer Experience at Every Touchpoint Through SMS Communication

Instant gratification is the norm with consumers these days. As their attention spans are getting shorter than ever, businesses continually seek innovative ways to engage and retain customers. Enter SMS communication—a powerful tool that leverages the ubiquitous presence of mobile phones to deliver timely, personalized messages directly to consumers. SMS…

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When to Invest in a CDP or CERP: A Guide for Consumer Brands

In a previous post, we had explained the key differences between a CDP (Customer Data Platform) and a CERP (Customer Engagement and Retention Platform). As a follow up to that, we will now briefly explain when consumer brands should deploy a CDOP and when they should invest in a CERP.…

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CDP vs. CERP: Key Differences and How to Choose the Right Tool for Your Brand

Consumer brands globally and in India are significantly investing in marketing automation tools to manage customer expectations online by leveraging insights from their digital behaviour. The two most common tools are a CDP (Customer Data Platform) and CERP (Customer Engagement and Retention Platform). Thanks to a mix of misplaced positioning and low…

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how Leverage SMS for stronger business growth

Leverage SMS for Stronger Business Growth and Loyalty

In today’s fast-paced digital landscape, businesses are constantly seeking ways to connect with their customers in a meaningful and effective manner. Among the various digital marketing strategies available, SMS (Short Message Service) marketing has emerged as a powerful tool. Its direct and personal nature offers unique opportunities for brands to…

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Shruti Deshpande

Series Blog Post 3 of 10: Mastering Email Authentication – DKIM, SPF, DMARC, and BIMI

Series Blog Post 2 of 10: Building a Strong Sender Reputation – Best Practices in the Age of Stricter Regulations

Series Blog Post 1 of 10: The Email Deliverability Landscape: A Comprehensive Overview

Mastering Email Deliverability and Performance: A Comprehensive Guide

The Complete Guide to Email List Cleaning: Best Practices to Choose the Right Cleaner

Elevating the Customer Experience at Every Touchpoint Through SMS Communication

When to Invest in a CDP or CERP: A Guide for Consumer Brands

CDP vs. CERP: Key Differences and How to Choose the Right Tool for Your Brand

Leverage SMS for Stronger Business Growth and Loyalty

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