When to Invest in a CDP or CERP: A Guide for Consumer Brands

In a previous post, we had explained the key differences between a CDP (Customer Data Platform) and a CERP (Customer Engagement and Retention Platform). As a follow up to that, we will now briefly explain when consumer brands should deploy a CDOP and when they should invest in a CERP.…

Read Article

CDP vs. CERP: Key Differences and How to Choose the Right Tool for Your Brand

Consumer brands globally and in India are significantly investing in marketing automation tools to manage customer expectations online by leveraging insights from their digital behaviour. The two most common tools are a CDP (Customer Data Platform) and CERP (Customer Engagement and Retention Platform). Thanks to a mix of misplaced positioning and low…

Read Article

how Leverage SMS for stronger business growth

Leverage SMS for Stronger Business Growth and Loyalty

In today’s fast-paced digital landscape, businesses are constantly seeking ways to connect with their customers in a meaningful and effective manner. Among the various digital marketing strategies available, SMS (Short Message Service) marketing has emerged as a powerful tool. Its direct and personal nature offers unique opportunities for brands to…

Read Article

Why Email Address Validation is Essential for Effective Campaigns

In the fast-paced world of digital marketing, email remains one of the most powerful tools for reaching and engaging with your audience. However, the effectiveness of your email campaigns heavily depends on one crucial step that is often overlooked: email address validation. Ensuring that your email list is accurate and…

Read Article

Top 10 Email Deliverability Challenges Facing Email Marketers Today

In the fast-paced world of digital marketing, email remains a important medium for reaching and engaging with your audience. Nonetheless, one of the most formidable challenges email marketers encounter is ensuring their dispatches genuinely arrive in the recipient’s inbox. Poor email deliverability can culminate in squandered opportunities, misallocated resources, and…

Read Article

Unlock Strategies to Drive More Clicks and Engagement in Your Newsletters

In the competitive world of digital marketing, the success of your email newsletter is largely determined by your click-through rate (CTR). A high CTR indicates that your audience is not just opening your emails but also engaging with your content, driving valuable traffic to your website, landing pages, or online store.…

Read Article

Tips to attention-grabbing SMS subject lines

Unveiling the Art of Crafting Attention-Grabbing SMS Subject Lines

As it has always been before, your familiar age-old friend, the humble Short Message Service (SMS), is still one of the most essential mediums for reaching out to customers and continues to hold its ground as a direct and immediate means of communication. SMS messages present a golden opportunity for…

Read Article

Shruti Deshpande

When to Invest in a CDP or CERP: A Guide for Consumer Brands

CDP vs. CERP: Key Differences and How to Choose the Right Tool for Your Brand

Leverage SMS for Stronger Business Growth and Loyalty

Why Email Address Validation is Essential for Effective Campaigns

Top 10 Email Deliverability Challenges Facing Email Marketers Today

Unlock Strategies to Drive More Clicks and Engagement in Your Newsletters

Unveiling the Art of Crafting Attention-Grabbing SMS Subject Lines

Quick Links

Offerings

Follow us