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Parbeshkumar Maurya

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Enhance E-mail Deliverability and Inbox Placements for Nippon India

About the Company Nippon Life India Asset Management is an asset manager of Nippon India Mutual Funds. Nippon Life Insurance company is a leading Japanese firm that offers a wide range of financial products, including individuals, group life, and annuity policies. There are distribution channels mainly used by face-to-face sales…
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7 Deadly Email Marketing Mistakes

Email marketing is a critical component in keeping your brand at the forefront of your subscribers’ minds, as well as ineffective customer acquisition and retention. However, due to the multiple variables, it may be rather tricky. With so many factors to consider while planning and distributing an email campaign, it’s…
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Top 7 Email Design Mistakes

Email design is a tricky feat. There are a lot many things to remember when designing your marketing communication. Here are 7 simple ways to improve your email design. ⏩Mistake 1: Header image not relevant A good header image is the first thing your target audience notices when they open…
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Maximizing ROI: Increasing Conversion Rates in Email Marketing

One of the most profitable ways of digital marketing is email marketing. Emails can give you a severe ROI (up to 3,800%), but only if your audience converts effectively. Through continuous optimization of your email campaigns, you can boost conversion rates and achieve more significant results from your email marketing…
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7 Email Campaign Management Tips

Email campaign management has taken several turns, especially during 2020. According to a source, 290+ billion emails get sent daily. The number of emails may rise to 347+ billion by 2023. A question arises here: How can My Email Campaign Become Successful? Inquire with questions: • How can you make…
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Ways to Improve Your Email Deliverability

To run a successful email campaign, the most crucial aspect is your email deliverability. Email deliverability refers to the ability to deliver emails to subscribers’ inboxes. Your email marketing campaign may fail if it doesn’t reach your intended audience – no matter how good the content or design is or…
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Five Trends to Enhance your Email Marketing

As the pandemic heightened, businesses had to re-evaluate their strategies and reach out to their existing customers. New working hours, online opportunities, virtual events, etc., became the main channel to inform people via email. Do you think the changes of 2020 will change the way you approach email? In order…
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Creating Dynamic Emails with Google AMP

As soon as Google announced AMP-powered Emails earlier this year, the industry got a massive jumpstart! Accelerated Mobile Pages or AMP-powered emails are all set to revolutionize the methods of conventional email marketing. Brands like Booking.com and Pinterest are already accelerating their email marketing with Google AMP technology. However, there…
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WhatsApp Channel to Help Kaya Clinic in their Business Campaigns

About Kaya Clinic:• Kaya Clinic is well known for their advanced hair and skin care solutions.• It was founded in 2003 by Harsh Mariwala. Mariwala, the chairman of Marico Limited, conceptualized the prototype of Kaya Clinic at Marico’s corporate office in 2002.• The key solutions Kaya offers are Laser hair-reduction,…
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