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Parbeshkumar Maurya

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Unifies customer data

Unifying Customer Data for Personalization – The Backbone of Omni-Channel Success | Omni-Channel Growth Series Blog 3

Omni-Channel marketing isn’t just about being present across email, SMS, apps, and in-store—it’s about making sure that every single customer interaction feels connected. At the heart of creating these seamless experiences is data consolidation. Without a unified view of customer behavior, even the most brilliant marketing campaigns risk feeling disjointed.…
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Marketing Mix: From 4Ps to 9Ps for Business Success

The Evolution of Marketing Mix: From 4Ps to 9Ps for Business Success

Introduction: The Changing Landscape of Marketing The traditional 4Ps of marketing (Product, Price, Place, and Promotion) have served as the foundation for marketing strategies for decades. However, as consumer behavior, technology, and market dynamics evolved, businesses recognized the need for a more comprehensive and customer-centric approach. This led to the…
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Email Campaign Ready for Dark Mode

Designing Emails for Nighttime Readers with Dark Mode

Dark mode has become a significant trend in digital design, with a substantial portion of users preferring it for various reasons. As of 2022, approximately 35% of email opens were in dark mode, indicating its growing adoption. For email marketers, optimizing campaigns for dark mode is essential to ensure readability,…
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