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Parbeshkumar Maurya

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Best Practices for Determining the Optimal Email Frequency

Email marketing is a critical component of digital marketing strategies for mature brands. However, determining the optimal frequency for sending emails to your audience can be a challenging balancing act. Too many emails can overwhelm your subscribers, leading to higher unsubscribe rates, while too few can result in missed opportunities…

The Nine Most Compelling Use Cases for AMP in Email for Marketers

AMP (Accelerated Mobile Pages) technology for email allows marketers to create dynamic, interactive, and engaging email experiences, offering measurable improvements in open rates, click-through rates, and conversion rates. Let’s explore nine of the most compelling use cases for AMP in email, along with the quantifiable benefits these features can provide…
managed email services

Industry Trends on Open Rates and Click Rates of Email Campaigns: A Comparison of the United States and India

Email marketing continues to be a crucial channel for brands worldwide to engage with customers, build relationships, and drive sales. However, the effectiveness of email campaigns, measured by metrics such as open rates and click rates, can vary significantly depending on geographical regions and industry verticals. In this article, we will explore industry trends on…

Online Entertainment Ticketing Platform’s Success Story

About the Company India’s largest online entertainment ticketing platform allows users to book tickets for movies, plays, sports, and live events. One of the most popular destinations for event ticketing in India.  As a reputed brand and a market leader, it has a presence in 4 countries, with 5000+ registered…

Employee Advocacy Platform Socxo Success Stories

The Challenge  SOCXO is a modern enterprise social platform that actively engages employees and associates of an organization. It harnesses the power of its social reach to boost brand awareness, help recruit employees and generate organic leads. Brand advocacy is a new concept; positioning it digitally to create global awareness…