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Dipankar Mitra

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AMP Email vs. Traditional Email: Exploring Key Differences

AMP Email vs. Traditional Email: Understanding the Key Differences Email remains a cornerstone of communication and marketing strategies in today’s rapidly evolving digital landscape. However, with the advent of new technologies, how we interact with email has also transformed. One of the notable innovations is AMP (Accelerated Mobile Pages) email,…
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Must-Have Features For Ecommerce Sites

Essential Features of an eCommerce Website A successful online business requires an eCommerce website. Having one with all eCommerce features is equally important to ensure success. eCommerce websites should provide every method possible for both customers and merchants to conduct successful business transactions. The following are the top 10 features…
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Separate Your Marketing And Transactional Emails for Better Result

The Significance of Email Segmentation: Separating Transactional, Notification, and Promotional Emails Email marketing has become a vital component of any online marketing strategy. According to recent studies, personalization and segmentation are key to improving the effectiveness of email marketing campaigns. Personalized emails have a 29% higher Open Rate and a…
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Preparing for a Cookieless World

Cookies have become increasingly important in digital marketing in recent years. Companies use these tiny text files to offer customized adverts and content by tracking user activity across websites. However, many web browsers are gradually phasing out support for third-party cookies due to growing concerns regarding data privacy. Safari, Apple’s…
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Omnichannel Marketing Strategy for Your Business

A hands-on approach is what customers want. It’s important to feel important and listened to. Today’s consumers, bombarded by ads and offers, prefer to spend their money and time with companies that treat them well, understand them as individuals, and consider their values. An omnichannel marketing strategy is designed for…
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Elements of a Successful B2B Website

Is your B2B website successful? How do you know? You can use various factors to gauge your site’s success, including the number of new visitors you receive. Ultimately, leads are the most critical metric. However, your business 2 business websites may lack one of these seven elements if you are…
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