Kenscio Email Strategy Enhanced Email Deliverability for a Renowned Jewelry Brand

About

Our client is a renowned jewelry brand with 130 stores across 36 cities in India. To enable customers to try their favorite jewelry without visiting a physical store, the renowned brand launched an app for facial recognition with 3D imaging technology. Apps are easily accessible on any smart device.

About The Campaign

The campaign’s main objective was to increase inbox deliverability. The campaign was executed with a motto to help the client gain a competitive edge and achieve unparalleled growth with email marketing endeavors.

Challenges

Running a campaign was quite challenging. Mailers landing in promotions affect engagement (Open Rate & Click Through Rate), leading to lower conversions.

Right from automation to campaign management, many things go parallel, the clients were looking forward to making the most out of email marketing as a part of their marketing campaigns.

Objectives of the Campaign

The campaign’s main objective was to deploy mailers to attract and target the audience to purchase jewelry items and keep them updated with the latest jewelry designs and discount offers, especially during the festive seasons.   

➖Communicate with the customers regularly on product releases and services.

➖Improving deliverability across all the markets; they are handling the emailing.

➖We are improving the Open rate and CTR.

➖Having a solid team that supports both technology and deliverability.

Solutions

➖Ensuring Inbox placement

➖Deployment of campaigns seamlessly

➖Weekly performance reports(Domain reputation and In-boxing )

Execution

✔️Email Deliverability: Ensured mailers landed in both Inbox and Primary tabs during the initial warm-up stage.

✔️Testing and Segmented Targeting: Creating active audience segments, further segmenting them into logical groups, & conducting A/B testing of subject lines and content to ensure accurate inbox placement.

✔️Real-Time Monitoring: Continuous monitoring and updating to the client were carried out as needed, ensuring a higher customer service experience.

✔️Customer Experience: The emphasis on real-time monitoring and adjustments aimed to enhance the overall customer service experience.

Outcome 

⏩Improved the inbox deliverability to 93%

⏩Increase the email open rates to 160%

⏩Increased the weekly email volume by 564%

⏩Improve the yearly savings of the client by 88%