Classe Italiana Ecommerce Industry Success Stories
Digital Marketing Services for Classe Italiana
About the Company
Classe Italiana, a high-end luxury shoe retail brand, imports all the raw materials from across the world, including Italy, Spain, and other places and assembles its shoes in India. The range of shoes started at $150 and went up to $300.
As it was a new brand, positioning it digitally for the niche clientele was challenging. Classe Italiana approached Kenscio to create their digital presence with an ecommerce site and to make the brand popular through digital marketing.
Website Design
More than ever, today’s technologically advanced customer is quick to disown an e-commerce site that fails to offer an instant & seamless path to purchase. Hence, the bedrock of our strategy was to create a modern e-commerce experience that offers users multiple ways to browse and search categories. In addition, the new website was built in Magento to boast and offer a seamless user experience in line with the luxury aspect of the brand.
Social Media CampaignFrom working on their social media strategy to organising an influencer meet; running a contest, we worked with Classe Italiana to create systematic and breakthrough digital branding.
Classe Italiana witnessed exponential growth across all social media channels. In addition, Classe Italiana received positive feedback for its exclusive shoe range, collaborations with bloggers, other brands, and reviews.
Influencers Outreach
Kenscio partnered with lifestyle bloggers and influencers to create awareness and make the #ClassseItaliana hashtag popular. This amplified the reach and gave Classe Italiana the brand identity it deserved.
Over 7 bloggers carried out activities across social media channels, wrote several blog posts, and promoted the brand on their feeds. We saw great results, with over 100K impressions in the first week itself.
Social Media Contests
During the campaign, the movie “Kabali” was released and sensing the huge popularity of Rajnikanth, South India’s biggest superstar; we created a contest around the move with the hashtag #KabaliWithClasse”.
The contest asked people to post their videos and photos wearing shoes, posing and talking like “Kabali,” and posting their entries with the hashtag #KabaliWithClasse. The contest was highly successful, considering it was entirely organic.
15 unique participants showcased their acting skills through short videos/images with more than 45 entries. Over 400,000+ impressions and engagement on Twitter, Facebook, and Instagram.
There was a hike of 15% in page likes across all channels.
Outcome of the Digital Marketing
- The bounce rate was reduced to 27%.
- 12 million impressions with the Google Adwords campaign.
- 20+ articles published successfully.
- We attained 100K website clicks.
- 1 million impressions on social media channels.
- 100% increase in time on websites.
- One among the top 7 influencers.
